Steven Yi insider trades: MediaAlpha (MAX) stock sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Steven reports to the SEC
Open-market buys and sales
48 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Nov 4, 2026 | MAX | ↓ Sell | 420,000 | $15.12 | $6.4M | Direct | Nov 4, 2026 (0d) |
| Oct 9, 2026 | MAX | ↓ Sell | 26,033 | $10.11 | $263K | Direct | Oct 9, 2026 (0d) |
| Sep 1, 2026 | MAX | ↓ Sell | 48,000 | $12.38 | $594K | Direct | Sep 2, 2026 (1d) |
| Aug 3, 2026 | MAX | ↓ Sell | 72,000 | $12.64 | $910K | Direct | Aug 5, 2026 (2d) |
| Jul 17, 2026 | MAX | ↓ Sell | 94,790 | $14.37 | $1.4M | Direct | Jul 17, 2026 (0d) |
| Jul 15, 2026 | MAX | ↓ Sell | 161,489 | $14.13 | $2.3M | Direct | Jul 15, 2026 (0d) |
| Jul 7, 2026 | MAX | ↓ Sell | 43,721 | $14.05 | $614K | Direct | Jul 8, 2026 (1d) |
| Jul 1, 2026 | MAX | ↓ Sell | 96,000 | $12.90 | $1.2M | Direct | Jul 1, 2026 (0d) |
| Jun 16, 2026 | MAX | ↓ Sell | 24,000 | $10.01 | $240K | Direct | Jun 18, 2026 (2d) |
| May 6, 2026 | MAX | ↓ Sell | 12,000 | $9.04 | $108K | Direct | May 6, 2026 (0d) |
| Apr 29, 2026 | MAX | ↓ Sell | 66,967 | $9.99 | $669K | Direct | Apr 29, 2026 (0d) |
| Apr 22, 2026 | MAX | ↓ Sell | 48,590 | $10.05 | $488K | Direct | Apr 22, 2026 (0d) |
| Apr 15, 2026 | MAX | ↓ Sell | 12,000 | $9.41 | $113K | Direct | Apr 15, 2026 (0d) |
| Apr 8, 2026 | MAX | ↓ Sell | 12,000 | $9.53 | $114K | Direct | Apr 8, 2026 (0d) |
| Apr 1, 2026 | MAX | ↓ Sell | 12,000 | $9.33 | $112K | Direct | Apr 1, 2026 (0d) |
| Mar 25, 2026 | MAX | ↓ Sell | 12,000 | $9.52 | $114K | Direct | Mar 25, 2026 (0d) |
| Mar 18, 2026 | MAX | ↓ Sell | 4,000 | $9.59 | $38K | Direct | Mar 18, 2026 (0d) |
| Mar 17, 2026 | MAX | ↓ Sell10b5-1 | 9,227 | $9.94 | $92K | Direct | Mar 17, 2026 (0d) |
| Mar 11, 2026 | MAX | ↓ Sell | 13,650 | $9.77 | $133K | Direct | Mar 11, 2026 (0d) |
| Mar 4, 2026 | MAX | ↓ Sell | 55,252 | $10.00 | $553K | Direct | Mar 4, 2026 (0d) |
| Feb 25, 2026 | MAX | ↓ Sell | 20,748 | $9.14 | $190K | Direct | Feb 25, 2026 (0d) |
| Feb 19, 2026 | MAX | ↓ Sell | 12,000 | $7.26 | $87K | Direct | Feb 19, 2026 (0d) |
| Feb 11, 2026 | MAX | ↓ Sell | 12,000 | $8.48 | $102K | Direct | Feb 11, 2026 (0d) |
| Feb 4, 2026 | MAX | ↓ Sell | 20,000 | $9.93 | $199K | Direct | Feb 4, 2026 (0d) |
| Jan 28, 2026 | MAX | ↓ Sell | 24,000 | $10.66 | $256K | Direct | Jan 28, 2026 (0d) |
| Jan 22, 2026 | MAX | ↓ Sell | 24,000 | $11.14 | $267K | Direct | Jan 22, 2026 (0d) |
| Jan 14, 2026 | MAX | ↓ Sell | 24,000 | $11.52 | $277K | Direct | Jan 14, 2026 (0d) |
| Jan 7, 2026 | MAX | ↓ Sell | 24,000 | $11.84 | $284K | Direct | Jan 7, 2026 (0d) |
| Dec 31, 2025 | MAX | ↓ Sell | 24,000 | $12.79 | $307K | Direct | Dec 31, 2025 (0d) |
| Dec 17, 2025 | MAX | ↓ Sell | 24,000 | $12.79 | $307K | Direct | Dec 17, 2025 (0d) |
| Dec 10, 2025 | MAX | ↓ Sell | 24,000 | $13.28 | $319K | Direct | Dec 10, 2025 (0d) |
| Dec 3, 2025 | MAX | ↓ Sell | 24,000 | $12.85 | $308K | Direct | Dec 3, 2025 (0d) |
| Nov 26, 2025 | MAX | ↓ Sell | 24,000 | $12.11 | $291K | Direct | Nov 26, 2025 (0d) |
| Nov 19, 2025 | MAX | ↓ Sell | 24,000 | $11.96 | $287K | Direct | Nov 19, 2025 (0d) |
| Oct 30, 2024 | MAX | ↓ Sell | 72,000 | $20.66 | $1.5M | Direct | Nov 1, 2024 (2d) |
| Feb 27, 2023 | MAX | ↓ Sell | 80,698 | $16.10 | $1.3M | Direct | Feb 27, 2023 (0d) |
| Feb 21, 2023 | MAX | ↓ Sell | 1,402 | $15.07 | $21K | Direct | Feb 23, 2023 (2d) |
| Feb 16, 2023 | MAX | ↓ Sell | 400 | $15.00 | $6K | Direct | Feb 17, 2023 (1d) |
| Nov 2, 2021 | MAX | ↓ Sell | 86,182 | $15.58 | $1.3M | Direct | Nov 3, 2021 (1d) |
| Aug 6, 2021 | MAX | ↓ Sell | 39,405 | $29.82 | $1.2M | Direct | Aug 6, 2021 (0d) |
| Aug 3, 2021 | MAX | ↓ Sell | 43,972 | $31.44 | $1.4M | Direct | Aug 3, 2021 (0d) |
| Jul 15, 2021 | MAX | ↓ Sell | 21,466 | $32.46 | $697K | Direct | Jul 16, 2021 (1d) |
| Jul 9, 2021 | MAX | ↓ Sell | 45,000 | $36.54 | $1.6M | Direct | Jul 9, 2021 (0d) |
| Jul 2, 2021 | MAX | ↓ Sell | 45,000 | $41.31 | $1.9M | Direct | Jul 2, 2021 (0d) |
| May 28, 2021 | MAX | ↓ Sell | 68,388 | $40.64 | $2.8M | Direct | May 28, 2021 (0d) |
| May 26, 2021 | MAX | ↓ Sell | 15,227 | $40.48 | $616K | Direct | May 26, 2021 (0d) |
| Mar 23, 2021 | MAX | ↓ Sell | 643,844 | $44.62 | $28.7M | By OBF Investments,LLC | Mar 25, 2021 (2d) |
| Mar 23, 2021 | MAX | ↓ Sell | 198,024 | $44.62 | $8.8M | By QuoteLab Holdings, Inc. | Mar 25, 2021 (2d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other MAX insiders
Open-market trades in the last 12 months
About Steven Yi's insider trades
Steven Yi is See Remarks at MediaAlpha (MAX). Since Mar 23, 2021, Steven has reported no open-market purchases and 48 sales worth $71.7M on SEC Form 4. In the last 12 months: 34 sales ($19.9M).
1 sale (0% of the value sold) was made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so it says little about how the insider sees the stock today.
Their filings also include option exercises (29 filings), grants and awards (12 filings), conversions (1 filing), other transactions (1 filing). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every MAX insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.