Keith Cramer insider trades: MediaAlpha (MAX) stock sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Keith reports to the SEC
Open-market buys and sales
21 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Oct 19, 2026 | MAX | ↓ Sell | 12,000 | $11.39 | $137K | Direct | Oct 21, 2026 (2d) |
| Sep 15, 2026 | MAX | ↓ Sell | 13,000 | $11.49 | $149K | Direct | Sep 16, 2026 (1d) |
| Aug 17, 2026 | MAX | ↓ Sell | 13,000 | $12.76 | $166K | Direct | Aug 17, 2026 (0d) |
| Jul 15, 2026 | MAX | ↓ Sell | 13,000 | $14.19 | $184K | Direct | Jul 15, 2026 (0d) |
| Jun 15, 2026 | MAX | ↓ Sell | 13,000 | $9.47 | $123K | Direct | Jun 15, 2026 (0d) |
| May 15, 2026 | MAX | ↓ Sell | 13,000 | $8.05 | $105K | Direct | May 19, 2026 (4d) |
| Mar 16, 2026 | MAX | ↓ Sell10b5-1 | 10,000 | $9.89 | $99K | Direct | Mar 17, 2026 (1d) |
| Feb 17, 2026 | MAX | ↓ Sell | 10,000 | $7.16 | $72K | Direct | Feb 17, 2026 (0d) |
| Jan 15, 2026 | MAX | ↓ Sell | 10,000 | $11.37 | $114K | Direct | Jan 16, 2026 (1d) |
| Dec 15, 2025 | MAX | ↓ Sell | 10,000 | $12.83 | $128K | Direct | Dec 17, 2025 (2d) |
| Aug 12, 2025 | MAX | ↓ Sell | 29,669 | $10.04 | $298K | Direct | Aug 12, 2025 (0d) |
| Nov 2, 2021 | MAX | ↓ Sell | 5,743 | $16.74 | $96K | Direct | Nov 3, 2021 (1d) |
| Oct 18, 2021 | MAX | ↓ Sell | 4,250 | $18.92 | $80K | Direct | Oct 20, 2021 (2d) |
| Sep 17, 2021 | MAX | ↓ Sell | 4,250 | $20.65 | $88K | Direct | Sep 21, 2021 (4d) |
| Aug 17, 2021 | MAX | ↓ Sell | 4,250 | $24.00 | $102K | Direct | Aug 19, 2021 (2d) |
| Aug 2, 2021 | MAX | ↓ Sell | 5,743 | $32.87 | $189K | Direct | Aug 3, 2021 (1d) |
| Jul 19, 2021 | MAX | ↓ Sell | 8,500 | $30.49 | $259K | Direct | Jul 21, 2021 (2d) |
| Jun 29, 2021 | MAX | ↓ Sell | 3,250 | $47.00 | $153K | Direct | Jul 1, 2021 (2d) |
| Jun 17, 2021 | MAX | ↓ Sell | 8,500 | $39.21 | $333K | Direct | Jun 21, 2021 (4d) |
| May 17, 2021 | MAX | ↓ Sell | 6,622 | $35.01 | $232K | Direct | May 19, 2021 (2d) |
| Mar 23, 2021 | MAX | ↓ Sell | 62,568 | $44.62 | $2.8M | Direct | Mar 25, 2021 (2d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other MAX insiders
Open-market trades in the last 12 months
About Keith Cramer's insider trades
Keith Cramer is Chief Revenue Officer at MediaAlpha (MAX). Since Mar 23, 2021, Keith has reported no open-market purchases and 21 sales worth $5.9M on SEC Form 4. In the last 12 months: 10 sales ($1.3M).
1 sale (2% of the value sold) was made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so it says little about how the insider sees the stock today.
Their filings also include option exercises (13 filings), grants and awards (3 filings), conversions (2 filings), other transactions (1 filing). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every MAX insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.