Eugene Nonko insider trades: MediaAlpha (MAX) stock sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Eugene reports to the SEC
Open-market buys and sales
85 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Nov 4, 2026 | MAX | ↓ Sell | 331,473 | $15.06 | $5.0M | By O.N.E. Holdings,LLC | Nov 4, 2026 (0d) |
| Nov 4, 2026 | MAX | ↓ Sell | 130,090 | $14.83 | $1.9M | Direct | Nov 4, 2026 (0d) |
| Oct 28, 2026 | MAX | ↓ Sell | 22,829 | $11.77 | $269K | By O.N.E. Holdings,LLC | Oct 28, 2026 (0d) |
| Oct 28, 2026 | MAX | ↓ Sell | 7,274 | $11.82 | $86K | Direct | Oct 28, 2026 (0d) |
| Oct 21, 2026 | MAX | ↓ Sell | 21,819 | $11.58 | $253K | By O.N.E. Holdings,LLC | Oct 21, 2026 (0d) |
| Oct 21, 2026 | MAX | ↓ Sell | 5,820 | $11.55 | $67K | Direct | Oct 21, 2026 (0d) |
| Oct 14, 2026 | MAX | ↓ Sell | 20,001 | $10.21 | $204K | By O.N.E. Holdings,LLC | Oct 14, 2026 (0d) |
| Oct 14, 2026 | MAX | ↓ Sell | 3,201 | $10.22 | $33K | Direct | Oct 14, 2026 (0d) |
| Sep 22, 2026 | MAX | ↓ Sell | 13,334 | $10.65 | $142K | By O.N.E. Holdings,LLC | Sep 23, 2026 (1d) |
| Sep 22, 2026 | MAX | ↓ Sell | 2,134 | $10.66 | $23K | Direct | Sep 23, 2026 (1d) |
| Sep 16, 2026 | MAX | ↓ Sell | 22,324 | $11.57 | $258K | By O.N.E. Holdings,LLC | Sep 16, 2026 (0d) |
| Sep 16, 2026 | MAX | ↓ Sell | 6,547 | $11.64 | $76K | Direct | Sep 16, 2026 (0d) |
| Sep 2, 2026 | MAX | ↓ Sell | 23,334 | $12.42 | $290K | By O.N.E. Holdings,LLC | Sep 2, 2026 (0d) |
| Sep 2, 2026 | MAX | ↓ Sell | 8,001 | $12.42 | $99K | Direct | Sep 2, 2026 (0d) |
| Aug 26, 2026 | MAX | ↓ Sell | 24,188 | $12.81 | $310K | By O.N.E. Holdings,LLC | Aug 26, 2026 (0d) |
| Aug 26, 2026 | MAX | ↓ Sell | 9,231 | $12.83 | $118K | Direct | Aug 26, 2026 (0d) |
| Aug 19, 2026 | MAX | ↓ Sell | 24,615 | $12.96 | $319K | By O.N.E. Holdings,LLC | Aug 19, 2026 (0d) |
| Aug 19, 2026 | MAX | ↓ Sell | 9,846 | $12.97 | $128K | Direct | Aug 19, 2026 (0d) |
| Aug 12, 2026 | MAX | ↓ Sell | 24,615 | $13.20 | $325K | By O.N.E. Holdings,LLC | Aug 12, 2026 (0d) |
| Aug 12, 2026 | MAX | ↓ Sell | 9,846 | $13.18 | $130K | Direct | Aug 12, 2026 (0d) |
| Aug 5, 2026 | MAX | ↓ Sell | 23,761 | $12.41 | $295K | By O.N.E. Holdings,LLC | Aug 5, 2026 (0d) |
| Aug 5, 2026 | MAX | ↓ Sell | 8,616 | $12.47 | $107K | Direct | Aug 5, 2026 (0d) |
| Jul 29, 2026 | MAX | ↓ Sell | 28,572 | $13.72 | $392K | By O.N.E. Holdings,LLC | Jul 29, 2026 (0d) |
| Jul 29, 2026 | MAX | ↓ Sell | 14,856 | $13.79 | $205K | Direct | Jul 29, 2026 (0d) |
| Jul 22, 2026 | MAX | ↓ Sell | 28,572 | $13.96 | $399K | By O.N.E. Holdings,LLC | Jul 22, 2026 (0d) |
| Jul 22, 2026 | MAX | ↓ Sell | 14,856 | $14.00 | $208K | Direct | Jul 22, 2026 (0d) |
| Jul 15, 2026 | MAX | ↓ Sell | 29,891 | $13.93 | $416K | By O.N.E. Holdings,LLC | Jul 15, 2026 (0d) |
| Jul 15, 2026 | MAX | ↓ Sell | 16,526 | $13.89 | $229K | Direct | Jul 15, 2026 (0d) |
| Jul 8, 2026 | MAX | ↓ Sell | 43,081 | $13.86 | $597K | By O.N.E. Holdings,LLC | Jul 8, 2026 (0d) |
| Jul 8, 2026 | MAX | ↓ Sell | 33,226 | $13.92 | $463K | Direct | Jul 8, 2026 (0d) |
| Jul 1, 2026 | MAX | ↓ Sell | 24,615 | $12.41 | $306K | By O.N.E. Holdings,LLC | Jul 1, 2026 (0d) |
| Jul 1, 2026 | MAX | ↓ Sell | 9,846 | $12.42 | $122K | Direct | Jul 1, 2026 (0d) |
| Jun 24, 2026 | MAX | ↓ Sell | 20,001 | $10.26 | $205K | By O.N.E. Holdings,LLC | Jun 24, 2026 (0d) |
| Jun 24, 2026 | MAX | ↓ Sell | 3,201 | $10.18 | $33K | Direct | Jun 24, 2026 (0d) |
| Jun 17, 2026 | MAX | ↓ Sell | 20,001 | $10.00 | $200K | By O.N.E. Holdings,LLC | Jun 18, 2026 (1d) |
| Jun 17, 2026 | MAX | ↓ Sell | 3,201 | $10.00 | $32K | Direct | Jun 18, 2026 (1d) |
| Jun 10, 2026 | MAX | ↓ Sell | 20,001 | $10.00 | $200K | By O.N.E. Holdings,LLC | Jun 12, 2026 (2d) |
| Jun 10, 2026 | MAX | ↓ Sell | 3,201 | $10.00 | $32K | Direct | Jun 12, 2026 (2d) |
| Apr 29, 2026 | MAX | ↓ Sell | 59,551 | $10.02 | $597K | By O.N.E. Holdings,LLC | Apr 29, 2026 (0d) |
| Apr 29, 2026 | MAX | ↓ Sell | 55,581 | $10.02 | $557K | Direct | Apr 29, 2026 (0d) |
| Apr 21, 2026 | MAX | ↓ Sell | 72,118 | $10.05 | $725K | By O.N.E. Holdings,LLC | Apr 22, 2026 (1d) |
| Apr 21, 2026 | MAX | ↓ Sell | 39,701 | $10.07 | $400K | Direct | Apr 22, 2026 (1d) |
| Mar 17, 2026 | MAX | ↓ Sell10b5-1 | 4,343 | $10.00 | $43K | Direct | Mar 17, 2026 (0d) |
| Mar 17, 2026 | MAX | ↓ Sell | 862 | $10.00 | $9K | By O.N.E. Holdings,LLC | Mar 17, 2026 (0d) |
| Mar 9, 2026 | MAX | ↓ Sell | 2,115 | $10.00 | $21K | By O.N.E. Holdings,LLC | Mar 11, 2026 (2d) |
| Mar 9, 2026 | MAX | ↓ Sell | 1,992 | $10.00 | $20K | Direct | Mar 11, 2026 (2d) |
| Mar 4, 2026 | MAX | ↓ Sell | 72,602 | $10.01 | $727K | By O.N.E. Holdings,LLC | Mar 4, 2026 (0d) |
| Mar 4, 2026 | MAX | ↓ Sell | 59,601 | $10.01 | $597K | Direct | Mar 4, 2026 (0d) |
| Feb 25, 2026 | MAX | ↓ Sell | 14,498 | $10.00 | $145K | By O.N.E. Holdings,LLC | Feb 25, 2026 (0d) |
| Feb 25, 2026 | MAX | ↓ Sell | 10,599 | $10.00 | $106K | Direct | Feb 25, 2026 (0d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other MAX insiders
Open-market trades in the last 12 months
About Eugene Nonko's insider trades
Eugene Nonko is a director at MediaAlpha (MAX). Since Mar 23, 2021, Eugene has reported no open-market purchases and 85 sales worth $72.4M on SEC Form 4. In the last 12 months: 72 sales ($23.1M).
3 sales (1% of the value sold) were made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so they say little about how the insider sees the stock today.
Their filings also include option exercises (29 filings), grants and awards (10 filings), other transactions (4 filings), conversions (1 filing). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every MAX insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.