Matthew Ohayer insider trades: Vital Farms (VITL) stock buys and sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Matthew reports to the SEC
Open-market buys and sales
49 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Mar 2, 2026 | VITL | ↓ Sell | 20,000 | $20.33 | $407K | Direct | Mar 4, 2026 (2d) |
| Feb 2, 2026 | VITL | ↓ Sell | 20,000 | $27.91 | $558K | Direct | Feb 4, 2026 (2d) |
| Jan 2, 2026 | VITL | ↓ Sell | 25,000 | $30.85 | $771K | Direct | Jan 6, 2026 (4d) |
| Dec 15, 2025 | VITL | ↓ Sell | 5,000 | $35.25 | $176K | Direct | Dec 17, 2025 (2d) |
| Dec 1, 2025 | VITL | ↓ Sell | 25,000 | $33.17 | $829K | Direct | Dec 3, 2025 (2d) |
| Nov 4, 2025 | VITL | ↓ Sell | 30,000 | $32.90 | $987K | Direct | Nov 5, 2025 (1d) |
| Oct 1, 2025 | VITL | ↓ Sell | 35,000 | $40.15 | $1.4M | Direct | Oct 3, 2025 (2d) |
| Sep 4, 2025 | VITL | ↓ Sell | 100,000 | $50.96 | $5.1M | Direct | Sep 8, 2025 (4d) |
| Sep 2, 2025 | VITL | ↓ Sell | 245,000 | $51.64 | $12.7M | Direct | Sep 3, 2025 (1d) |
| Aug 21, 2025 | VITL | ↓ Sell | 4,200 | $50.25 | $211K | Direct | Aug 25, 2025 (4d) |
| Aug 19, 2025 | VITL | ↓ Sell | 800 | $50.31 | $40K | Direct | Aug 21, 2025 (2d) |
| Aug 8, 2025 | VITL | ↓ Sell | 10,000 | $42.78 | $428K | Direct | Aug 11, 2025 (3d) |
| Aug 1, 2025 | VITL | ↓ Sell | 30,000 | $35.83 | $1.1M | Direct | Aug 5, 2025 (4d) |
| Jul 23, 2025 | VITL | ↓ Sell | 5,000 | $40.34 | $202K | Direct | Jul 25, 2025 (2d) |
| Jul 1, 2025 | VITL | ↓ Sell | 30,000 | $39.17 | $1.2M | Direct | Jul 3, 2025 (2d) |
| Jun 17, 2025 | VITL | ↓ Sell | 30,000 | $31.73 | $952K | Direct | Jun 17, 2025 (0d) |
| May 19, 2025 | VITL | ↓ Sell | 24,000 | $35.94 | $863K | Direct | May 21, 2025 (2d) |
| Apr 21, 2025 | VITL | ↓ Sell | 24,000 | $32.68 | $784K | Direct | Apr 23, 2025 (2d) |
| Mar 24, 2025 | VITL | ↓ Sell | 4,000 | $31.39 | $126K | Direct | Mar 26, 2025 (2d) |
| Mar 19, 2025 | VITL | ↓ Sell | 20,000 | $29.46 | $589K | Direct | Mar 21, 2025 (2d) |
| Feb 19, 2025 | VITL | ↓ Sell | 24,000 | $34.94 | $839K | Direct | Feb 21, 2025 (2d) |
| Jan 21, 2025 | VITL | ↓ Sell | 24,000 | $43.19 | $1.0M | Direct | Jan 23, 2025 (2d) |
| Dec 19, 2024 | VITL | ↓ Sell | 24,000 | $38.19 | $916K | Direct | Dec 23, 2024 (4d) |
| Nov 20, 2024 | VITL | ↓ Sell | 24,000 | $29.73 | $714K | Direct | Nov 21, 2024 (1d) |
| Oct 21, 2024 | VITL | ↓ Sell | 24,000 | $39.09 | $938K | Direct | Oct 23, 2024 (2d) |
| Sep 18, 2024 | VITL | ↓ Sell | 24,000 | $32.60 | $782K | Direct | Sep 20, 2024 (2d) |
| Aug 19, 2024 | VITL | ↓ Sell | 24,000 | $31.18 | $748K | Direct | Aug 21, 2024 (2d) |
| Jul 19, 2024 | VITL | ↓ Sell | 24,000 | $39.58 | $950K | Direct | Jul 23, 2024 (4d) |
| Jun 18, 2024 | VITL | ↓ Sell | 24,000 | $42.56 | $1.0M | Direct | Jun 21, 2024 (3d) |
| Jun 7, 2024 | VITL | ↓ Sell | 50,000 | $43.74 | $2.2M | Direct | Jun 7, 2024 (0d) |
| May 30, 2024 | VITL | ↓ Sell | 50,000 | $41.72 | $2.1M | Direct | Jun 3, 2024 (4d) |
| May 20, 2024 | VITL | ↓ Sell | 24,000 | $39.06 | $937K | Direct | May 22, 2024 (2d) |
| May 9, 2024 | VITL | ↓ Sell | 4,000 | $33.15 | $133K | Direct | May 13, 2024 (4d) |
| Apr 19, 2024 | VITL | ↓ Sell | 20,000 | $25.12 | $502K | Direct | Apr 23, 2024 (4d) |
| Apr 5, 2024 | VITL | ↓ Sell | 7,462,777 | $25.26 | $188.5M | Direct | Apr 9, 2024 (4d) |
| Mar 19, 2024 | VITL | ↓ Sell | 16,000 | $22.95 | $367K | Direct | Mar 21, 2024 (2d) |
| Mar 15, 2024 | VITL | ↓ Sell | 200,000 | $21.50 | $4.3M | Direct | Mar 18, 2024 (3d) |
| Mar 7, 2024 | VITL | ↓ Sell | 4,000 | $20.67 | $83K | Direct | Mar 11, 2024 (4d) |
| Feb 20, 2024 | VITL | ↓ Sell | 12,000 | $15.83 | $190K | Direct | Feb 22, 2024 (2d) |
| Jan 19, 2024 | VITL | ↓ Sell | 12,000 | $14.36 | $172K | Direct | Jan 23, 2024 (4d) |
| Dec 19, 2023 | VITL | ↓ Sell | 12,000 | $14.52 | $174K | Direct | Dec 21, 2023 (2d) |
| Nov 17, 2023 | VITL | ↓ Sell | 12,000 | $12.61 | $151K | Direct | Nov 21, 2023 (4d) |
| Oct 17, 2023 | VITL | ↓ Sell | 12,000 | $10.99 | $132K | Direct | Oct 19, 2023 (2d) |
| Sep 6, 2023 | VITL | ↓ Sell | 12,000 | $11.42 | $137K | Direct | Sep 8, 2023 (2d) |
| May 17, 2022 | VITL | ↑ Buy | 10,000 | $9.66 | $97K | Direct | May 18, 2022 (1d) |
| Nov 29, 2021 | VITL | ↑ Buy | 5,000 | $17.77 | $89K | Direct | Dec 1, 2021 (2d) |
| Sep 10, 2021 | VITL | ↑ Buy | 5,000 | $17.10 | $86K | Direct | Sep 13, 2021 (3d) |
| Aug 12, 2021 | VITL | ↑ Buy | 5,000 | $17.85 | $89K | Direct | Aug 12, 2021 (0d) |
| Aug 4, 2020 | VITL | ↓ Sell | 1,517,105 | $20.46 | $31.0M | Direct | Aug 5, 2020 (1d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other VITL insiders
Open-market trades in the last 12 months
About Matthew Ohayer's insider trades
Matthew Ohayer is an insider at Vital Farms (VITL). Since Aug 4, 2020, Matthew has reported 4 open-market purchases worth $360K and 45 sales worth $268.4M on SEC Form 4. In the last 12 months: 5 sales ($2.7M).
Their filings also include grants and awards (3 filings), option exercises (3 filings), gifts (2 filings), shares withheld for taxes (1 filing). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every VITL insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.