Kelly J. Kennedy insider trades: Vital Farms (VITL) stock buys and sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Kelly reports to the SEC
Open-market buys and sales
16 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| May 14, 2026 | VITL | ↑ Buy | 2,500 | $8.40 | $21K | Direct | May 21, 2026 (7d) |
| May 13, 2024 | VITL | ↓ Sell | 10,971 | $35.35 | $388K | Direct | May 15, 2024 (2d) |
| Oct 2, 2023 | HNST | ↓ Sell | 40,327 | $1.23 | $50K | Direct | Oct 5, 2023 (3d) |
| Aug 21, 2023 | HNST | ↓ Sell | 6,621 | $1.36 | $9K | Direct | Aug 22, 2023 (1d) |
| Jul 28, 2023 | HNST | ↓ Sell | 1,260 | $1.47 | $2K | Direct | Jul 31, 2023 (3d) |
| May 22, 2023 | HNST | ↓ Sell | 6,801 | $1.58 | $11K | Direct | May 24, 2023 (2d) |
| Mar 6, 2023 | HNST | ↓ Sell | 15,904 | $2.92 | $46K | Direct | Mar 8, 2023 (2d) |
| Jan 30, 2023 | HNST | ↓ Sell | 1,535 | $3.04 | $5K | Direct | Jan 31, 2023 (1d) |
| Nov 21, 2022 | HNST | ↓ Sell | 3,933 | $2.90 | $11K | Direct | Nov 22, 2022 (1d) |
| Oct 28, 2022 | HNST | ↓ Sell | 1,227 | $3.26 | $4K | Direct | Oct 31, 2022 (3d) |
| Aug 22, 2022 | HNST | ↓ Sell | 3,814 | $3.74 | $14K | Direct | Aug 23, 2022 (1d) |
| Jul 28, 2022 | HNST | ↓ Sell | 1,169 | $3.27 | $4K | Direct | Jul 29, 2022 (1d) |
| May 20, 2022 | HNST | ↓ Sell | 3,694 | $3.17 | $12K | Direct | May 23, 2022 (3d) |
| May 5, 2022 | HNST | ↓ Sell | 46,344 | $4.06 | $188K | Direct | May 9, 2022 (4d) |
| Apr 27, 2022 | HNST | ↓ Sell | 1,218 | $4.07 | $5K | Direct | Apr 28, 2022 (1d) |
| Jan 28, 2022 | HNST | ↓ Sell | 6,047 | $5.81 | $35K | Direct | Feb 1, 2022 (4d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other VITL insiders
Open-market trades in the last 12 months
About Kelly J. Kennedy's insider trades
Kelly J. Kennedy is an insider at Vital Farms (VITL). Since Jan 28, 2022, Kelly has reported 1 open-market purchase worth $21K and 15 sales worth $784K on SEC Form 4. In the last 12 months: 1 buy ($21K).
Their filings also include grants and awards (19 filings), option exercises (3 filings), shares withheld for taxes (1 filing). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every VITL insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.