Stephanie Coon insider trades: Vital Farms (VITL) stock buys and sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Stephanie reports to the SEC
Open-market buys and sales
4 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| May 15, 2026 | VITL | ↑ Buy | 5,895 | $8.42 | $50K | Direct | May 19, 2026 (4d) |
| Aug 12, 2025 | VITL | ↓ Sell | 10,005 | $46.15 | $462K | Direct | Aug 14, 2025 (2d) |
| May 24, 2024 | VITL | ↓ Sell | 5,000 | $41.02 | $205K | Direct | May 29, 2024 (5d) |
| May 16, 2024 | VITL | ↓ Sell | 30,000 | $36.95 | $1.1M | Direct | May 17, 2024 (1d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other VITL insiders
Open-market trades in the last 12 months
About Stephanie Coon's insider trades
Stephanie Coon is Chief Strategy Officer at Vital Farms (VITL). Since May 16, 2024, Stephanie has reported 1 open-market purchase worth $50K and 3 sales worth $1.8M on SEC Form 4. In the last 12 months: 1 buy ($50K).
Their filings also include shares withheld for taxes (12 filings), grants and awards (11 filings), option exercises (1 filing). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every VITL insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.