VITC Insider Trading Activity and SEC Form 4 Filings
VITC insider trading summary
No open-market insider purchases or sales of Vitacost.com, Inc. (VITC) have been reported on SEC Form 4 in the past 12 months.
Latest VITC insider buys and sells
| Date | Insider | Role | Type | Value |
|---|---|---|---|---|
| Aug 18, 2014 | Vigor Acquisition Corp | 10% Owner | Buy | $30.0M (3,749,701 @ $8.00) |
| Aug 18, 2014 | Kroger Co | 10% Owner | Buy | $245.4M (30,678,665 @ $8.00) |
| Aug 18, 2014 | Kroger Co | 10% Owner | Buy | $30.0M (3,749,701 @ $8.00) |
| Aug 18, 2014 | Vigor Acquisition Corp | 10% Owner | Buy | $245.4M (30,678,665 @ $8.00) |
| Nov 11, 2011 | Jeffrey Horowitz | Chief Executive Officer | Buy | $110K (17,911 @ $6.16) |
| Nov 10, 2011 | Jeffrey Horowitz | Chief Executive Officer | Buy | $106K (17,358 @ $6.13) |
| Nov 9, 2011 | Jeffrey Horowitz | Chief Executive Officer | Buy | $108K (17,911 @ $6.02) |
| Nov 8, 2011 | Jeffrey Horowitz | Chief Executive Officer | Buy | $109K (17,911 @ $6.10) |
| Nov 7, 2011 | Jeffrey Horowitz | Chief Executive Officer | Buy | $107K (17,526 @ $6.10) |
| Oct 14, 2011 | Jeffrey Horowitz | Chief Executive Officer | Buy | $23K (4,093 @ $5.52) |
Source: SEC Form 4 filings. Open-market purchases (code P) and sales (code S) only; option exercises, grants and gifts are excluded.