Jeffrey Horowitz insider trades: Vitacost.com stock buys and sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Jeffrey reports to the SEC
Open-market buys and sales
18 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Nov 15, 2011 | (VITC) | ↑ Buy | 11,383 | $6.31 | $72K | Direct | Nov 16, 2011 (1d) |
| Nov 11, 2011 | VITC | ↑ Buy | 53,180 | $6.10 | $324K | Direct | Nov 14, 2011 (3d) |
| Nov 8, 2011 | VITC | ↑ Buy | 35,437 | $6.10 | $216K | Direct | Nov 9, 2011 (1d) |
| Oct 14, 2011 | VITC | ↑ Buy | 4,093 | $5.52 | $23K | Direct | Oct 18, 2011 (4d) |
| Oct 13, 2011 | VITC | ↑ Buy | 39,754 | $5.37 | $213K | Direct | Nov 1, 2011 (19d) |
| Oct 11, 2011 | VITC | ↑ Buy | 40,000 | $5.30 | $212K | Direct | Oct 12, 2011 (1d) |
| Oct 7, 2011 | VITC | ↑ Buy | 16,153 | $5.09 | $82K | Direct | Oct 11, 2011 (4d) |
| Sep 22, 2011 | VITC | ↑ Buy | 16,969 | $4.92 | $83K | Direct | Sep 23, 2011 (1d) |
| Sep 20, 2011 | VITC | ↑ Buy | 28,001 | $4.79 | $134K | Direct | Sep 21, 2011 (1d) |
| Sep 16, 2011 | VITC | ↑ Buy | 30,000 | $4.54 | $136K | Direct | Sep 19, 2011 (3d) |
| Sep 14, 2011 | VITC | ↑ Buy | 13,500 | $4.39 | $59K | Direct | Sep 15, 2011 (1d) |
| Sep 13, 2011 | VITC | ↑ Buy | 11,530 | $4.32 | $50K | Direct | Sep 15, 2011 (2d) |
| Dec 7, 2010 | VSI | ↓ Sell | 179,003 | $27.64 | $4.9M | Indirect | Dec 7, 2010 (0d) |
| Dec 7, 2010 | VSI | ↓ Sell | 143,203 | $27.64 | $4.0M | Direct | Dec 7, 2010 (0d) |
| Nov 2, 2009 | VSI | ↓ Sell | 697,908 | $17.00 | $11.9M | Indirect | Feb 24, 2010 (114d) |
| Nov 2, 2009 | VSI | ↓ Sell | 558,326 | $17.00 | $9.5M | Direct | Feb 24, 2010 (114d) |
| Nov 2, 2009 | VSI | ↓ Sell | 1,992 | $1731.19 | $3.4M | Indirect | Feb 24, 2010 (114d) |
| Nov 2, 2009 | VSI | ↓ Sell | 1,594 | $1731.19 | $2.8M | Direct | Feb 24, 2010 (114d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
About Jeffrey Horowitz's insider trades
Jeffrey Horowitz is Chief Executive Officer at Vitacost.com. Since Nov 2, 2009, Jeffrey has reported 12 open-market purchases worth $1.6M and 6 sales worth $36.5M on SEC Form 4. There have been no open-market trades in the last 12 months.
Their filings also include grants and awards (6 filings), other transactions (2 filings), shares returned to the company (1 filing). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.