SBH Insider Trading Activity and SEC Form 4 Filings
SBH insider trading summary
Over the past 12 months, insiders at Sally Beauty Holdings, Inc. (SBH) reported 3 sales worth $880K by 3 insiders and no open-market purchases on SEC Form 4. Net insider selling was $880K.
Latest SBH insider buys and sells
| Date | Insider | Role | Type | Value |
|---|---|---|---|---|
| Jun 8, 2026 | Marlo Michelle Cormier Platz | Former SVP & CFO | Sell | $543K (42,771 @ $12.70) |
| Dec 11, 2025 | Kim McIntosh | Gvp, Controller & CAO | Sell | $93K (5,900 @ $15.71) |
| Dec 1, 2025 | Scott C Sherman | SVP, CLO and CHRO | Sell | $244K (15,000 @ $16.27) |
| Sep 4, 2025 | Max R. Rangel | Insider | Buy | $49K (3,500 @ $14.07) |
| Aug 13, 2025 | Debra Golding Perelman | Insider | Buy | $31K (2,300 @ $13.48) |
| Aug 8, 2025 | Denise Paulonis | President & CEO | Buy | $53K (4,500 @ $11.74) |
| Aug 7, 2025 | Diana Sue Ferguson | Insider | Buy | $30K (2,500 @ $12.02) |
| Nov 25, 2024 | Scott C Sherman | See Remarks | Sell | $196K (13,500 @ $14.49) |
| Nov 25, 2024 | Kim McIntosh | Gvp, Controller & CAO | Sell | $62K (4,300 @ $14.53) |
| Feb 22, 2024 | Scott C Sherman | See Remarks | Sell | $104K (7,997 @ $12.95) |
Source: SEC Form 4 filings. Open-market purchases (code P) and sales (code S) only; option exercises, grants and gifts are excluded.