Denise Paulonis insider trades: Sally Beauty Holdings (SBH) stock buys and sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Denise reports to the SEC
Open-market buys and sales
3 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Aug 8, 2025 | SBH | ↑ Buy | 4,500 | $11.74 | $53K | Direct | Aug 11, 2025 (3d) |
| Dec 12, 2023 | SBH | ↑ Buy | 4,000 | $11.29 | $45K | Direct | Dec 13, 2023 (1d) |
| Mar 10, 2021 | SFM | ↓ Sell | 8,359 | $23.17 | $194K | Direct | Mar 12, 2021 (2d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other SBH insiders
Open-market trades in the last 12 months
About Denise Paulonis's insider trades
Denise Paulonis is President & CEO at Sally Beauty Holdings (SBH). Since Mar 10, 2021, Denise has reported 2 open-market purchases worth $98K and 1 sale worth $194K on SEC Form 4. There have been no open-market trades in the last 12 months.
Their filings also include grants and awards (24 filings), shares withheld for taxes (22 filings), option exercises (18 filings). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every SBH insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.