William R McDermott insider trades: ServiceNow (NOW) stock buys and sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where William reports to the SEC
and 6 more companies
Open-market buys and sales
26 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Feb 27, 2026 | NOW | ↑ Buy | 28,682 | $104.60 | $3.0M | Direct | Mar 2, 2026 (3d) |
| Aug 28, 2025 | NOW | ↓ Sell | 5,825 | $916.63 | $5.3M | Direct | Sep 2, 2025 (5d) |
| Aug 19, 2025 | NOW | ↓ Sell | 1,585 | $900.00 | $1.4M | Direct | Aug 21, 2025 (2d) |
| Aug 1, 2025 | FIG | ↑ Buy | 160,000 | $33.00 | $5.3M | Direct | Aug 5, 2025 (4d) |
| May 30, 2025 | NOW | ↓ Sell | 2,050 | $1012.01 | $2.1M | Direct | Jun 3, 2025 (4d) |
| Feb 18, 2025 | NOW | ↓ Sell | 384 | $986.64 | $379K | Direct | Feb 19, 2025 (1d) |
| Feb 13, 2025 | NOW | ↓ Sell | 6,981 | $980.65 | $6.8M | Direct | Feb 14, 2025 (1d) |
| Feb 10, 2025 | NOW | ↓ Sell | 1,263 | $1019.10 | $1.3M | Direct | Feb 11, 2025 (1d) |
| Nov 19, 2024 | NOW | ↓ Sell | 12,296 | $997.67 | $12.3M | by Trust | Nov 21, 2024 (2d) |
| Nov 19, 2024 | NOW | ↓ Sell | 12,271 | $997.67 | $12.2M | Direct | Nov 21, 2024 (2d) |
| Feb 20, 2024 | NOW | ↓ Sell | 30,489 | $746.72 | $22.8M | by Trust | Feb 21, 2024 (1d) |
| Feb 20, 2024 | NOW | ↓ Sell | 5,030 | $753.08 | $3.8M | Direct | Feb 21, 2024 (1d) |
| Feb 1, 2023 | NOW | ↓ Sell | 53,933 | $458.83 | $24.7M | Direct | Feb 3, 2023 (2d) |
| Nov 16, 2021 | FSR | ↑ Buy | 11,359 | $21.81 | $248K | Direct | Nov 17, 2021 (1d) |
| Jan 29, 2021 | NOW | ↓ Sell10b5-1 | 37,627 | $537.53 | $20.2M | Direct | Feb 2, 2021 (4d) |
| Jan 29, 2021 | NOW | ↓ Sell10b5-1 | 7,183 | $544.67 | $3.9M | Direct | Feb 2, 2021 (4d) |
| Nov 25, 2019 | NOW | ↑ Buy | 3,600 | $278.93 | $1.0M | Direct | Nov 26, 2019 (1d) |
| May 24, 2019 | ANSS | ↓ Sell | 1,765 | $181.53 | $320K | Direct | May 28, 2019 (4d) |
| May 7, 2018 | UAA | ↓ Sell | 6,508 | $17.70 | $115K | Direct | May 7, 2018 (0d) |
| May 7, 2018 | UA | ↓ Sell | 6,349 | $16.08 | $102K | Direct | May 7, 2018 (0d) |
| May 9, 2017 | UAA | ↓ Sell | 4,799 | $21.40 | $103K | Direct | May 11, 2017 (2d) |
| May 9, 2017 | UA | ↓ Sell | 4,717 | $19.84 | $94K | Direct | May 11, 2017 (2d) |
| Nov 24, 2015 | UA | ↓ Sell | 8,400 | $92.55 | $777K | Direct | Nov 24, 2015 (0d) |
| Nov 17, 2011 | PAET | ↓ Sell | 46,432 | $5.31 | $247K | Direct | Nov 21, 2011 (4d) |
| Jan 31, 2011 | UA | ↓ Sell | 15,285 | $59.78 | $914K | Direct | Feb 1, 2011 (1d) |
| Aug 13, 2007 | PAET | ↓ Sell | 156,213 | $11.83 | $1.8M | Direct | Aug 15, 2007 (2d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other NOW insiders
Open-market trades in the last 12 months
About William R McDermott's insider trades
William R McDermott is Chairman & CEO at ServiceNow (NOW). Since Aug 13, 2007, William has reported 4 open-market purchases worth $9.5M and 22 sales worth $121.8M on SEC Form 4. In the last 12 months: 1 buy ($3.0M).
2 sales (20% of the value sold) were made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so they say little about how the insider sees the stock today.
Their filings also include grants and awards (162 filings), option exercises (95 filings), shares withheld for taxes (88 filings), other transactions (4 filings). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every NOW insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.