Roger H Ballou insider trades: Bread Financial Holdings (BFH) stock buys and sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Roger reports to the SEC
and 2 more companies
Open-market buys and sales
59 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Apr 24, 2026 | BFH | ↓ Sell | 9,687 | $90.32 | $875K | Direct | Apr 27, 2026 (3d) |
| Jul 31, 2023 | BFH | ↑ Buy | 2,400 | $41.78 | $100K | Direct | Aug 1, 2023 (1d) |
| Dec 14, 2022 | RCMT | ↓ Sell | 7,674 | $14.95 | $115K | Direct | Dec 16, 2022 (2d) |
| Dec 1, 2022 | RCMT | ↓ Sell | 9,800 | $15.26 | $150K | Direct | Dec 5, 2022 (4d) |
| Nov 29, 2022 | RCMT | ↓ Sell | 7,833 | $15.28 | $120K | Direct | Nov 30, 2022 (1d) |
| Nov 22, 2022 | RCMT | ↓ Sell | 2,000 | $15.28 | $31K | Direct | Nov 23, 2022 (1d) |
| Nov 18, 2022 | RCMT | ↓ Sell | 20,190 | $15.75 | $318K | Direct | Nov 18, 2022 (0d) |
| Nov 15, 2022 | RCMT | ↓ Sell | 36,500 | $15.88 | $580K | Direct | Nov 16, 2022 (1d) |
| Nov 9, 2022 | UVSP | ↓ Sell | 7,803 | $27.61 | $215K | Spouse Trust | Nov 10, 2022 (1d) |
| Nov 9, 2022 | UVSP | ↓ Sell | 4,608 | $27.61 | $127K | Direct | Nov 10, 2022 (1d) |
| Nov 9, 2022 | UVSP | ↓ Sell | 2,268 | $27.61 | $63K | Joint | Nov 10, 2022 (1d) |
| Aug 17, 2022 | RCMT | ↓ Sell | 300 | $17.80 | $5K | Direct | Aug 18, 2022 (1d) |
| Aug 8, 2022 | BFH | ↑ Buy | 2,550 | $39.11 | $100K | Direct | Aug 9, 2022 (1d) |
| May 9, 2022 | RCMT | ↓ Sell | 40,000 | $18.14 | $726K | Direct | May 11, 2022 (2d) |
| May 5, 2022 | LYLT | ↑ Buy | 6,480 | $10.16 | $66K | Direct | May 5, 2022 (0d) |
| Nov 11, 2021 | LYLT | ↑ Buy | 2,932 | $34.09 | $100K | Direct | Nov 15, 2021 (4d) |
| Nov 1, 2021 | UVSP | ↓ Sell | 9,913 | $29.67 | $294K | Direct | Nov 3, 2021 (2d) |
| Mar 12, 2021 | UVSP | ↓ Sell | 10,000 | $29.26 | $293K | Direct | Mar 15, 2021 (3d) |
| Jun 2, 2020 | RCMT | ↑ Buy | 100,000 | $1.20 | $120K | Direct | Jun 2, 2020 (0d) |
| Mar 23, 2020 | ADS | ↑ Buy | 3,500 | $29.14 | $102K | Direct | Mar 23, 2020 (0d) |
| Dec 12, 2018 | RCMT | ↑ Buy | 595 | $4.02 | $2K | Direct | Dec 13, 2018 (1d) |
| Dec 11, 2018 | RCMT | ↑ Buy | 2,451 | $4.01 | $10K | Direct | Dec 11, 2018 (0d) |
| Dec 6, 2018 | RCMT | ↑ Buy | 1,770 | $4.10 | $7K | Direct | Dec 6, 2018 (0d) |
| Dec 3, 2018 | RCMT | ↑ Buy | 1,700 | $4.07 | $7K | Direct | Dec 3, 2018 (0d) |
| Nov 28, 2018 | RCMT | ↑ Buy | 700 | $4.00 | $3K | Direct | Nov 28, 2018 (0d) |
| Nov 21, 2018 | RCMT | ↑ Buy | 500 | $3.99 | $2K | Direct | Nov 23, 2018 (2d) |
| Feb 7, 2017 | ADS | ↓ Sell | 648 | $225.71 | $146K | Direct | Feb 9, 2017 (2d) |
| Jan 30, 2017 | UVSP | ↓ Sell | 6,925 | $28.42 | $197K | Direct | Jan 31, 2017 (1d) |
| Jan 30, 2017 | UVSP | ↓ Sell | 4,075 | $28.42 | $116K | Joint | Jan 31, 2017 (1d) |
| Aug 19, 2015 | RCMT | ↑ Buy | 11,500 | $4.74 | $55K | Direct | Aug 19, 2015 (0d) |
| Aug 18, 2015 | ADS | ↓ Sell | 1,250 | $271.56 | $339K | Direct | Aug 19, 2015 (1d) |
| Aug 17, 2015 | RCMT | ↑ Buy | 500 | $4.63 | $2K | Direct | Aug 18, 2015 (1d) |
| Jul 21, 2014 | ADS | ↓ Sell | 1,250 | $267.69 | $335K | Direct | Jul 22, 2014 (1d) |
| Feb 4, 2014 | FXCB | ↑ Buy | 500 | $17.49 | $9K | By Trust | Feb 5, 2014 (1d) |
| Nov 7, 2013 | ADS | ↓ Sell | 2,512 | $240.57 | $604K | Direct | Nov 8, 2013 (1d) |
| May 28, 2013 | ADS | ↓ Sell | 7,271 | $183.96 | $1.3M | Direct | May 30, 2013 (2d) |
| Jan 11, 2013 | RCMT | ↑ Buy | 5,000 | $5.51 | $28K | Direct | Jan 15, 2013 (4d) |
| Nov 20, 2012 | ADS | ↓ Sell | 2,000 | $140.31 | $281K | Direct | Nov 21, 2012 (1d) |
| Sep 21, 2012 | ADS | ↓ Sell | 1,060 | $143.65 | $152K | Direct | Sep 24, 2012 (3d) |
| Feb 21, 2012 | ADS | ↓ Sell | 3,500 | $119.54 | $418K | Direct | Feb 23, 2012 (2d) |
| Jun 29, 2010 | FXCB | ↑ Buy | 1,800 | $10.00 | $18K | Direct | Jul 1, 2010 (2d) |
| Oct 16, 2008 | CDI | ↑ Buy | 2,900 | $13.70 | $40K | Direct | Oct 20, 2008 (4d) |
| Aug 11, 2008 | CDI | ↑ Buy | 1,616 | $24.71 | $40K | Direct | Aug 12, 2008 (1d) |
| May 8, 2007 | CDI | ↓ Sell | 10,400 | $29.83 | $310K | Direct | May 10, 2007 (2d) |
| May 7, 2007 | CDI | ↓ Sell | 19,600 | $29.92 | $586K | Direct | May 8, 2007 (1d) |
| May 3, 2007 | CDI | ↓ Sell | 20,100 | $30.06 | $604K | Direct | May 4, 2007 (1d) |
| May 2, 2007 | CDI | ↓ Sell | 14,900 | $29.95 | $446K | Direct | May 3, 2007 (1d) |
| May 1, 2007 | CDI | ↓ Sell | 10,000 | $29.44 | $294K | Direct | May 3, 2007 (2d) |
| Mar 14, 2007 | CDI | ↓ Sell | 10,000 | $29.22 | $292K | Direct | Mar 14, 2007 (0d) |
| Mar 13, 2007 | CDI | ↓ Sell | 10,000 | $29.41 | $294K | Direct | Mar 14, 2007 (1d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other BFH insiders
Open-market trades in the last 12 months
About Roger H Ballou's insider trades
Roger H Ballou is a director at Bread Financial Holdings (BFH). Since Dec 16, 2005, Roger has reported 21 open-market purchases worth $1.0M and 38 sales worth $12.4M on SEC Form 4. In the last 12 months: 1 sale ($875K).
Their filings also include grants and awards (57 filings), option exercises (24 filings), shares withheld for taxes (4 filings), gifts (2 filings). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every BFH insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.