Robert O'Hare insider trades: Affirm Holdings (AFRM) stock buys and sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Robert reports to the SEC
Open-market buys and sales
14 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Oct 9, 2026 | AFRM | ↓ Sell10b5-1 | 65,591 | $80.02 | $5.2M | Direct | Oct 14, 2026 (5d) |
| Sep 2, 2026 | AFRM | ↓ Sell10b5-1 | 21,631 | $72.26 | $1.6M | Direct | Sep 3, 2026 (1d) |
| Jan 5, 2026 | AFRM | ↓ Sell10b5-1 | 36,401 | $80.00 | $2.9M | Direct | Jan 7, 2026 (2d) |
| Dec 3, 2025 | AFRM | ↓ Sell10b5-1 | 8,189 | $70.00 | $573K | Direct | Dec 5, 2025 (2d) |
| Sep 2, 2025 | AFRM | ↓ Sell10b5-1 | 31,423 | $83.30 | $2.6M | Direct | Sep 3, 2025 (1d) |
| Aug 22, 2025 | AFRM | ↓ Sell10b5-1 | 77,800 | $80.09 | $6.2M | Direct | Aug 22, 2025 (0d) |
| Aug 18, 2025 | AFRM | ↓ Sell10b5-1 | 11,405 | $80.00 | $912K | Direct | Aug 20, 2025 (2d) |
| Jul 7, 2025 | AFRM | ↓ Sell10b5-1 | 19,802 | $70.03 | $1.4M | Direct | Jul 9, 2025 (2d) |
| Jan 3, 2025 | AFRM | ↓ Sell10b5-1 | 3,227 | $65.32 | $211K | Direct | Jan 8, 2025 (5d) |
| Jan 2, 2025 | AFRM | ↓ Sell10b5-1 | 6,541 | $62.28 | $407K | Direct | Jan 3, 2025 (1d) |
| Dec 2, 2024 | AFRM | ↓ Sell10b5-1 | 13,965 | $68.57 | $958K | Direct | Dec 3, 2024 (1d) |
| Nov 25, 2024 | AFRM | ↓ Sell | 120,097 | $68.77 | $8.3M | Direct | Nov 25, 2024 (0d) |
| Nov 11, 2024 | AFRM | ↓ Sell10b5-1 | 100,938 | $55.00 | $5.6M | Direct | Nov 13, 2024 (2d) |
| Aug 17, 2015 | LOV | ↑ Buy | 19,000 | $3.12 | $59K | Direct | Aug 18, 2015 (1d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other AFRM insiders
Open-market trades in the last 12 months
About Robert O'Hare's insider trades
Robert O'Hare is Chief Financial Officer at Affirm Holdings (AFRM). Since Aug 17, 2015, Robert has reported 1 open-market purchase worth $59K and 13 sales worth $36.8M on SEC Form 4. In the last 12 months: 4 sales ($10.3M).
12 sales (78% of the value sold) were made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so they say little about how the insider sees the stock today.
Their filings also include option exercises (18 filings), shares withheld for taxes (11 filings), grants and awards (6 filings), shares returned to the company (1 filing). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every AFRM insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.