Max R Levchin insider trades: Affirm Holdings (AFRM) stock buys and sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Max reports to the SEC
Open-market buys and sales
89 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Jan 5, 2026 | AFRM | ↓ Sell10b5-1 | 666,666 | $80.62 | $53.7M | Direct | Jan 7, 2026 (2d) |
| Oct 24, 2025 | KO | ↑ Buy | 14,267 | $70.00 | $999K | Direct | Oct 27, 2025 (3d) |
| Sep 22, 2025 | AFRM | ↓ Sell10b5-1 | 651,713 | $89.27 | $58.2M | Direct | Sep 24, 2025 (2d) |
| Aug 28, 2025 | AFRM | ↓ Sell10b5-1 | 499,223 | $80.17 | $40.0M | Direct | Aug 29, 2025 (1d) |
| Aug 22, 2025 | AFRM | ↓ Sell10b5-1 | 167,443 | $80.10 | $13.4M | Direct | Aug 22, 2025 (0d) |
| Aug 18, 2025 | AFRM | ↓ Sell10b5-1 | 14,953 | $80.05 | $1.2M | Direct | Aug 20, 2025 (2d) |
| Feb 13, 2015 | YELP | ↓ Sell | 220,000 | $48.10 | $10.6M | Direct | Feb 13, 2015 (0d) |
| Dec 23, 2013 | YELP | ↓ Sell | 23,465 | $67.65 | $1.6M | Indirect | Dec 26, 2013 (3d) |
| Dec 23, 2013 | YELP | ↓ Sell | 11,733 | $67.38 | $791K | Direct | Dec 26, 2013 (3d) |
| Dec 16, 2013 | YELP | ↓ Sell | 23,465 | $64.65 | $1.5M | Indirect | Dec 18, 2013 (2d) |
| Dec 16, 2013 | YELP | ↓ Sell | 11,733 | $64.87 | $761K | Direct | Dec 18, 2013 (2d) |
| Dec 9, 2013 | YELP | ↓ Sell | 23,465 | $63.48 | $1.5M | Indirect | Dec 11, 2013 (2d) |
| Dec 9, 2013 | YELP | ↓ Sell | 11,733 | $63.51 | $745K | Direct | Dec 11, 2013 (2d) |
| Dec 2, 2013 | YELP | ↓ Sell | 23,465 | $59.67 | $1.4M | Indirect | Dec 4, 2013 (2d) |
| Dec 2, 2013 | YELP | ↓ Sell | 11,733 | $60.23 | $707K | Direct | Dec 4, 2013 (2d) |
| Nov 25, 2013 | YELP | ↓ Sell | 23,465 | $61.46 | $1.4M | Indirect | Nov 27, 2013 (2d) |
| Nov 25, 2013 | YELP | ↓ Sell | 11,733 | $61.85 | $726K | Direct | Nov 27, 2013 (2d) |
| Nov 18, 2013 | YELP | ↓ Sell | 23,465 | $69.84 | $1.6M | Indirect | Nov 20, 2013 (2d) |
| Nov 18, 2013 | YELP | ↓ Sell | 11,733 | $70.34 | $825K | Direct | Nov 20, 2013 (2d) |
| Nov 11, 2013 | YELP | ↓ Sell | 23,465 | $62.76 | $1.5M | Indirect | Nov 13, 2013 (2d) |
| Nov 11, 2013 | YELP | ↓ Sell | 11,733 | $62.43 | $733K | Direct | Nov 13, 2013 (2d) |
| Nov 4, 2013 | YELP | ↓ Sell | 23,465 | $66.92 | $1.6M | Indirect | Nov 6, 2013 (2d) |
| Nov 4, 2013 | YELP | ↓ Sell | 11,733 | $66.67 | $782K | Direct | Nov 6, 2013 (2d) |
| Oct 28, 2013 | YELP | ↓ Sell | 23,465 | $68.07 | $1.6M | Indirect | Oct 28, 2013 (0d) |
| Oct 28, 2013 | YELP | ↓ Sell | 11,733 | $68.45 | $803K | Direct | Oct 28, 2013 (0d) |
| Oct 21, 2013 | YELP | ↓ Sell | 23,465 | $73.60 | $1.7M | Indirect | Oct 23, 2013 (2d) |
| Oct 21, 2013 | YELP | ↓ Sell | 11,733 | $74.19 | $871K | Direct | Oct 23, 2013 (2d) |
| Oct 14, 2013 | YELP | ↓ Sell | 23,465 | $66.05 | $1.5M | Indirect | Oct 16, 2013 (2d) |
| Oct 14, 2013 | YELP | ↓ Sell | 11,733 | $65.95 | $774K | Direct | Oct 16, 2013 (2d) |
| Oct 7, 2013 | YELP | ↓ Sell | 23,465 | $71.36 | $1.7M | Indirect | Oct 9, 2013 (2d) |
| Oct 7, 2013 | YELP | ↓ Sell | 11,733 | $71.36 | $837K | Direct | Oct 9, 2013 (2d) |
| Sep 30, 2013 | YELP | ↓ Sell | 23,465 | $65.61 | $1.5M | Indirect | Oct 2, 2013 (2d) |
| Sep 30, 2013 | YELP | ↓ Sell | 11,733 | $65.68 | $771K | Direct | Oct 2, 2013 (2d) |
| Sep 23, 2013 | YELP | ↓ Sell | 23,465 | $66.14 | $1.6M | Indirect | Sep 25, 2013 (2d) |
| Sep 23, 2013 | YELP | ↓ Sell | 11,733 | $66.13 | $776K | Direct | Sep 25, 2013 (2d) |
| Sep 16, 2013 | YELP | ↓ Sell | 23,465 | $64.22 | $1.5M | Indirect | Sep 19, 2013 (3d) |
| Sep 16, 2013 | YELP | ↓ Sell | 11,733 | $64.17 | $753K | Direct | Sep 19, 2013 (3d) |
| Sep 9, 2013 | YELP | ↓ Sell | 23,465 | $62.30 | $1.5M | Indirect | Sep 11, 2013 (2d) |
| Sep 9, 2013 | YELP | ↓ Sell | 11,733 | $62.62 | $735K | Direct | Sep 11, 2013 (2d) |
| Sep 3, 2013 | YELP | ↓ Sell | 23,465 | $52.92 | $1.2M | Indirect | Sep 5, 2013 (2d) |
| Sep 3, 2013 | YELP | ↓ Sell | 11,733 | $52.71 | $618K | Direct | Sep 5, 2013 (2d) |
| Aug 26, 2013 | YELP | ↓ Sell | 23,465 | $50.85 | $1.2M | Indirect | Aug 28, 2013 (2d) |
| Aug 26, 2013 | YELP | ↓ Sell | 11,733 | $51.10 | $600K | Direct | Aug 28, 2013 (2d) |
| Aug 19, 2013 | YELP | ↓ Sell | 23,465 | $49.80 | $1.2M | Indirect | Aug 21, 2013 (2d) |
| Aug 19, 2013 | YELP | ↓ Sell | 11,733 | $49.64 | $582K | Direct | Aug 21, 2013 (2d) |
| Aug 12, 2013 | YELP | ↓ Sell | 23,465 | $51.73 | $1.2M | Indirect | Aug 14, 2013 (2d) |
| Aug 12, 2013 | YELP | ↓ Sell | 11,733 | $51.61 | $606K | Direct | Aug 14, 2013 (2d) |
| Aug 5, 2013 | YELP | ↓ Sell | 23,465 | $56.47 | $1.3M | Indirect | Aug 7, 2013 (2d) |
| Aug 5, 2013 | YELP | ↓ Sell | 11,733 | $56.56 | $664K | Direct | Aug 7, 2013 (2d) |
| Jul 29, 2013 | YELP | ↓ Sell | 23,465 | $41.36 | $971K | Indirect | Jul 31, 2013 (2d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other AFRM insiders
Open-market trades in the last 12 months
About Max R Levchin's insider trades
Max R Levchin is Chief Executive Officer at Affirm Holdings (AFRM). Since Dec 4, 2012, Max has reported 1 open-market purchase worth $999K and 88 sales worth $266.4M on SEC Form 4. In the last 12 months: 1 sale ($53.7M).
5 sales (63% of the value sold) were made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so they say little about how the insider sees the stock today.
Their filings also include conversions (47 filings), grants and awards (19 filings), option exercises (5 filings), other transactions (1 filing). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every AFRM insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.