Kecia Steelman insider trades: Ulta Beauty (ULTA) stock buys and sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Kecia reports to the SEC
Open-market buys and sales
7 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Sep 17, 2026 | ULTA | ↓ Sell | 2,000 | $545.88 | $1.1M | Direct | Sep 21, 2026 (4d) |
| Mar 20, 2025 | ULTA | ↑ Buy | 1,440 | $346.89 | $500K | Direct | Mar 24, 2025 (4d) |
| Mar 19, 2024 | ULTA | ↓ Sell | 20,950 | $526.39 | $11.0M | Direct | Mar 21, 2024 (2d) |
| Dec 7, 2022 | ULTA | ↓ Sell | 8,518 | $476.85 | $4.1M | Direct | Dec 9, 2022 (2d) |
| Jun 3, 2022 | ULTA | ↓ Sell | 13,199 | $405.02 | $5.3M | Direct | Jun 7, 2022 (4d) |
| Dec 8, 2021 | ULTA | ↓ Sell | 5,182 | $408.30 | $2.1M | Direct | Dec 9, 2021 (1d) |
| Aug 30, 2021 | ULTA | ↓ Sell | 1,739 | $385.02 | $670K | Direct | Sep 1, 2021 (2d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other ULTA insiders
Open-market trades in the last 12 months
About Kecia Steelman's insider trades
Kecia Steelman is President and CEO at Ulta Beauty (ULTA). Since Aug 30, 2021, Kecia has reported 1 open-market purchase worth $500K and 6 sales worth $24.3M on SEC Form 4. In the last 12 months: 1 sale ($1.1M).
Their filings also include grants and awards (10 filings), shares withheld for taxes (6 filings), option exercises (5 filings), gifts (1 filing). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every ULTA insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.