Kate Gulliver insider trades: Wayfair (W) stock sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Kate reports to the SEC
Open-market buys and sales
19 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Jan 2, 2026 | W | ↓ Sell | 36,497 | $106.50 | $3.9M | Direct | Jan 5, 2026 (3d) |
| Nov 4, 2025 | W | ↓ Sell | 9,612 | $102.20 | $982K | Direct | Nov 6, 2025 (2d) |
| Apr 2, 2025 | W | ↓ Sell | 19,296 | $31.67 | $611K | Direct | Apr 2, 2025 (0d) |
| Jan 6, 2025 | W | ↓ Sell | 11,728 | $45.98 | $539K | Direct | Jan 7, 2025 (1d) |
| Oct 3, 2024 | W | ↓ Sell | 7,426 | $52.17 | $387K | Direct | Oct 4, 2024 (1d) |
| Oct 2, 2024 | W | ↓ Sell | 7,330 | $53.05 | $389K | Direct | Oct 3, 2024 (1d) |
| Jul 3, 2024 | W | ↓ Sell | 5,845 | $51.62 | $302K | Direct | Jul 5, 2024 (2d) |
| Jul 2, 2024 | W | ↓ Sell | 5,825 | $50.82 | $296K | Direct | Jul 3, 2024 (1d) |
| Apr 4, 2024 | W | ↓ Sell | 6,995 | $63.79 | $446K | Direct | Apr 5, 2024 (1d) |
| Apr 2, 2024 | W | ↓ Sell | 3,696 | $63.09 | $233K | Direct | Apr 3, 2024 (1d) |
| Jan 4, 2024 | W | ↓ Sell | 11,386 | $55.00 | $626K | Direct | Jan 5, 2024 (1d) |
| Oct 3, 2023 | W | ↓ Sell | 8,161 | $57.28 | $467K | Direct | Oct 3, 2023 (0d) |
| Jul 5, 2023 | W | ↓ Sell | 17,720 | $64.12 | $1.1M | Direct | Jul 5, 2023 (0d) |
| Apr 4, 2023 | W | ↓ Sell | 6,581 | $35.41 | $233K | Direct | Apr 4, 2023 (0d) |
| Mar 2, 2023 | W | ↓ Sell | 1,442 | $38.61 | $56K | Direct | Mar 3, 2023 (1d) |
| Feb 2, 2023 | W | ↓ Sell | 1,244 | $69.42 | $86K | Direct | Feb 3, 2023 (1d) |
| Jan 4, 2023 | W | ↓ Sell | 3,175 | $33.25 | $106K | Direct | Jan 4, 2023 (0d) |
| Dec 2, 2022 | W | ↓ Sell | 1,363 | $39.64 | $54K | Direct | Dec 5, 2022 (3d) |
| Nov 2, 2022 | W | ↓ Sell | 1,316 | $37.31 | $49K | Direct | Nov 2, 2022 (0d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other W insiders
Open-market trades in the last 12 months
About Kate Gulliver's insider trades
Kate Gulliver is CFO and Chief Admin Officer at Wayfair (W). Since Nov 2, 2022, Kate has reported no open-market purchases and 19 sales worth $10.9M on SEC Form 4. In the last 12 months: 1 sale ($3.9M).
Their filings also include option exercises (20 filings), grants and awards (15 filings), shares withheld for taxes (6 filings). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every W insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.