John Zupo insider trades: Vita Coco (COCO) stock sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where John reports to the SEC
Open-market buys and sales
3 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Nov 14, 2025 | COCO | ↓ Sell | 10,000 | $43.72 | $437K | Direct | Nov 17, 2025 (3d) |
| May 8, 2025 | COCO | ↓ Sell | 8,000 | $34.77 | $278K | Direct | May 12, 2025 (4d) |
| Jun 11, 2024 | COCO | ↓ Sell | 5,017 | $27.62 | $139K | Direct | Jun 11, 2024 (0d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other COCO insiders
Open-market trades in the last 12 months
About John Zupo's insider trades
John Zupo is a director at Vita Coco (COCO). Since Jun 11, 2024, John has reported no open-market purchases and 3 sales worth $854K on SEC Form 4. In the last 12 months: 1 sale ($437K).
Their filings also include grants and awards (6 filings), option exercises (4 filings). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every COCO insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.