Jane Prior insider trades: Vita Coco (COCO) stock sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Jane reports to the SEC
Open-market buys and sales
18 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Mar 5, 2026 | COCO | ↓ Sell | 50,000 | $52.92 | $2.6M | Direct | Mar 9, 2026 (4d) |
| Oct 29, 2025 | COCO | ↓ Sell | 10,000 | $45.24 | $452K | Direct | Oct 31, 2025 (2d) |
| Sep 17, 2025 | COCO | ↓ Sell | 10,000 | $42.04 | $420K | Direct | Sep 19, 2025 (2d) |
| Sep 12, 2025 | COCO | ↓ Sell | 10,000 | $40.00 | $400K | Direct | Sep 16, 2025 (4d) |
| Jul 1, 2025 | COCO | ↓ Sell | 10,000 | $37.07 | $371K | Direct | Jul 2, 2025 (1d) |
| Jun 18, 2025 | COCO | ↓ Sell | 10,000 | $35.12 | $351K | Direct | Jun 20, 2025 (2d) |
| Dec 11, 2024 | COCO | ↓ Sell | 2,474 | $37.02 | $92K | Direct | Dec 13, 2024 (2d) |
| Dec 4, 2024 | COCO | ↓ Sell | 3,638 | $37.04 | $135K | Direct | Dec 5, 2024 (1d) |
| Nov 21, 2024 | COCO | ↓ Sell | 3,888 | $37.01 | $144K | Direct | Nov 25, 2024 (4d) |
| Nov 4, 2024 | COCO | ↓ Sell | 20,000 | $33.56 | $671K | Direct | Nov 5, 2024 (1d) |
| Jun 18, 2024 | COCO | ↓ Sell | 10,000 | $30.04 | $300K | Direct | Jun 18, 2024 (0d) |
| Mar 14, 2024 | COCO | ↓ Sell | 601 | $25.19 | $15K | Direct | Mar 15, 2024 (1d) |
| Nov 29, 2023 | COCO | ↓ Sell | 1,205 | $28.84 | $35K | Direct | Dec 1, 2023 (2d) |
| Nov 2, 2023 | COCO | ↓ Sell | 7,000 | $30.03 | $210K | Direct | Nov 6, 2023 (4d) |
| Sep 19, 2023 | COCO | ↓ Sell | 34,746 | $27.06 | $940K | Direct | Sep 21, 2023 (2d) |
| Sep 15, 2023 | COCO | ↓ Sell | 84,254 | $28.53 | $2.4M | Direct | Sep 18, 2023 (3d) |
| Nov 29, 2022 | COCO | ↓ Sell | 1,149 | $11.29 | $13K | Direct | Dec 1, 2022 (2d) |
| Aug 17, 2022 | COCO | ↓ Sell | 18,655 | $15.31 | $286K | Direct | Aug 19, 2022 (2d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other COCO insiders
Open-market trades in the last 12 months
About Jane Prior's insider trades
Jane Prior is Chief Marketing Officer at Vita Coco (COCO). Since Aug 17, 2022, Jane has reported no open-market purchases and 18 sales worth $9.9M on SEC Form 4. In the last 12 months: 1 sale ($2.6M).
Their filings also include option exercises (17 filings), shares withheld for taxes (9 filings), grants and awards (9 filings), shares returned to the company (1 filing). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every COCO insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.