REF Insider Trading Activity and SEC Form 4 Filings
REF insider trading summary
Over the past 12 months, insiders at Reformation Inc. (REF) reported 10 sales worth $192.7M by 5 insiders and 3 open-market purchases worth $3.1M by 3 insiders on SEC Form 4. Net insider selling was $189.6M.
Latest REF insider buys and sells
| Date | Insider | Role | Type | Value |
|---|---|---|---|---|
| Sep 1, 2026 | Yael Aflalo | Director | Sell | $841K (60,298 @ $13.95) |
| Sep 1, 2026 | SCSp Refo | 10% Owner | Sell | $2.1M (149,596 @ $13.95) |
| Sep 1, 2026 | GP Sarl P6 | 10% Owner | Sell | $2.1M (149,596 @ $13.95) |
| Sep 1, 2026 | Permira VI L.P.1 | 10% Owner | Sell | $2.1M (149,596 @ $13.95) |
| Sep 1, 2026 | Permira VI G.P. Ltd | 10% Owner | Sell | $2.1M (149,596 @ $13.95) |
| Jul 31, 2026 | John Joseph Coyle | Director | Buy | $3.0M (200,000 @ $15.00) |
| Jul 31, 2026 | SCSp Refo | 10% Owner | Sell | $41.7M (2,987,199 @ $13.95) |
| Jul 31, 2026 | GP Sarl P6 | 10% Owner | Sell | $41.7M (2,987,199 @ $13.95) |
| Jul 31, 2026 | Permira VI L.P.1 | 10% Owner | Sell | $41.7M (2,987,199 @ $13.95) |
| Jul 31, 2026 | Permira VI G.P. Ltd | 10% Owner | Sell | $41.7M (2,987,199 @ $13.95) |
Source: SEC Form 4 filings. Open-market purchases (code P) and sales (code S) only; option exercises, grants and gifts are excluded.