William W. Moreton insider trades: Panera Bread (PNRA) stock sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where William reports to the SEC
Open-market buys and sales
12 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Feb 10, 2017 | PNRA | ↓ Sell | 2,500 | $232.02 | $580K | Direct | Feb 14, 2017 (4d) |
| Jun 20, 2016 | PNRA | ↓ Sell | 1,500 | $212.33 | $318K | Direct | Jun 22, 2016 (2d) |
| Jan 4, 2016 | PNRA | ↓ Sell | 2,000 | $192.50 | $385K | Direct | Jan 6, 2016 (2d) |
| Sep 15, 2015 | PNRA | ↓ Sell | 2,000 | $182.75 | $366K | Direct | Sep 17, 2015 (2d) |
| Sep 15, 2015 | PNRA | ↓ Sell | 2,000 | $182.75 | $366K | Direct | Sep 17, 2015 (2d) |
| Oct 3, 2014 | PNRA | ↓ Sell | 1,500 | $166.87 | $250K | Direct | Oct 6, 2014 (3d) |
| Nov 7, 2013 | PNRA | ↓ Sell | 644 | $166.84 | $107K | Direct | Nov 8, 2013 (1d) |
| Nov 7, 2012 | PNRA | ↓ Sell | 644 | $167.67 | $108K | Direct | Nov 8, 2012 (1d) |
| Oct 16, 2012 | PNRA | ↓ Sell | 750 | $169.70 | $127K | Direct | Oct 17, 2012 (1d) |
| Jun 18, 2012 | PNRA | ↓ Sell | 1,000 | $146.19 | $146K | Direct | Jun 20, 2012 (2d) |
| Dec 15, 2011 | PNRA | ↓ Sell | 644 | $132.75 | $85K | Direct | Dec 19, 2011 (4d) |
| Dec 20, 2010 | PNRA | ↓ Sell | 900 | $105.61 | $95K | Direct | Dec 21, 2010 (1d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
About William W. Moreton's insider trades
William W. Moreton is Executive Vice-Chairman at Panera Bread (PNRA). Since Dec 20, 2010, William has reported no open-market purchases and 12 sales worth $2.9M on SEC Form 4. There have been no open-market trades in the last 12 months.
Their filings also include shares withheld for taxes (23 filings), grants and awards (9 filings), option exercises (4 filings), shares returned to the company (1 filing). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every PNRA insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.

