William Masters Ross insider trades: Unifirst (UNF) stock sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where William reports to the SEC
Open-market buys and sales
22 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Feb 9, 2026 | UNF | ↓ Sell10b5-1 | 1,128 | $201.38 | $227K | Direct | Feb 10, 2026 (1d) |
| Feb 14, 2025 | UNF | ↓ Sell10b5-1 | 1,060 | $213.10 | $226K | Direct | Feb 18, 2025 (4d) |
| Jul 17, 2024 | UNF | ↓ Sell10b5-1 | 225 | $180.67 | $41K | Direct | Jul 19, 2024 (2d) |
| Feb 12, 2024 | UNF | ↓ Sell10b5-1 | 2,282 | $175.27 | $400K | Direct | Feb 14, 2024 (2d) |
| Jan 5, 2023 | UNF | ↓ Sell10b5-1 | 1,231 | $200.00 | $246K | Direct | Jan 9, 2023 (4d) |
| Sep 27, 2021 | UNF | ↓ Sell10b5-1 | 64 | $225.00 | $14K | By IRA | Sep 28, 2021 (1d) |
| Aug 19, 2021 | UNF | ↓ Sell10b5-1 | 63 | $225.00 | $14K | By IRA | Aug 23, 2021 (4d) |
| Feb 22, 2021 | UNF | ↓ Sell10b5-1 | 90 | $237.89 | $21K | Direct | Feb 23, 2021 (1d) |
| Jan 21, 2021 | UNF | ↓ Sell10b5-1 | 84 | $220.96 | $19K | Direct | Jan 25, 2021 (4d) |
| Dec 21, 2020 | UNF | ↓ Sell10b5-1 | 87 | $205.74 | $18K | Direct | Dec 22, 2020 (1d) |
| Aug 17, 2020 | UNF | ↓ Sell10b5-1 | 108 | $198.61 | $21K | Direct | Aug 18, 2020 (1d) |
| Feb 4, 2020 | UNF | ↓ Sell10b5-1 | 102 | $207.72 | $21K | Direct | Feb 4, 2020 (0d) |
| Jan 8, 2020 | UNF | ↓ Sell10b5-1 | 101 | $209.99 | $21K | Direct | Jan 10, 2020 (2d) |
| Jun 10, 2019 | UNF | ↓ Sell10b5-1 | 84 | $160.50 | $13K | Direct | Jun 10, 2019 (0d) |
| May 7, 2019 | UNF | ↓ Sell10b5-1 | 87 | $165.13 | $14K | Direct | May 7, 2019 (0d) |
| May 1, 2019 | UNF | ↓ Sell10b5-1 | 78 | $160.00 | $12K | Direct | May 1, 2019 (0d) |
| Mar 7, 2018 | UNF | ↓ Sell10b5-1 | 131 | $155.25 | $20K | Direct | Mar 7, 2018 (0d) |
| Feb 7, 2018 | UNF | ↓ Sell10b5-1 | 119 | $153.00 | $18K | Direct | Feb 7, 2018 (0d) |
| Jan 8, 2018 | UNF | ↓ Sell10b5-1 | 125 | $171.70 | $21K | Direct | Jan 8, 2018 (0d) |
| Mar 7, 2017 | UNF | ↓ Sell10b5-1 | 134 | $131.80 | $18K | Direct | Mar 8, 2017 (1d) |
| Feb 8, 2017 | UNF | ↓ Sell10b5-1 | 126 | $125.90 | $16K | Direct | Feb 8, 2017 (0d) |
| Jan 5, 2017 | UNF | ↓ Sell10b5-1 | 133 | $134.85 | $18K | Direct | Jan 6, 2017 (1d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other UNF insiders
Open-market trades in the last 12 months
About William Masters Ross's insider trades
William Masters Ross is Executive Vice President at Unifirst (UNF). Since Jan 5, 2017, William has reported no open-market purchases and 22 sales worth $1.4M on SEC Form 4. In the last 12 months: 1 sale ($227K).
22 sales (100% of the value sold) were made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so they say little about how the insider sees the stock today.
Their filings also include option exercises (17 filings), shares returned to the company (15 filings), grants and awards (13 filings), shares withheld for taxes (10 filings). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every UNF insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.