W Keith Smith insider trades: Direct Digital Holdings (DRCT) stock sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where W reports to the SEC
Open-market buys and sales
14 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Nov 14, 2025 | DRCT | ↓ Sell | 171,242 | $0.28 | $47K | By SKW Financial LLC | Nov 17, 2025 (3d) |
| Jul 28, 2025 | DRCT | ↓ Sell10b5-1 | 32,750 | $0.53 | $17K | By SKW Financial LLC | Jul 28, 2025 (0d) |
| Jul 23, 2025 | DRCT | ↓ Sell10b5-1 | 44,242 | $0.51 | $23K | By SKW Financial LLC | Jul 23, 2025 (0d) |
| Jul 18, 2025 | DRCT | ↓ Sell10b5-1 | 51,132 | $0.52 | $27K | By SKW Financial LLC | Jul 18, 2025 (0d) |
| Jul 15, 2025 | DRCT | ↓ Sell10b5-1 | 28,576 | $0.55 | $16K | By SKW Financial LLC | Jul 16, 2025 (1d) |
| Mar 27, 2025 | DRCT | ↓ Sell10b5-1 | 40,449 | $0.78 | $31K | By SKW Financial LLC | Mar 27, 2025 (0d) |
| Mar 24, 2025 | DRCT | ↓ Sell10b5-1 | 31,762 | $0.77 | $25K | By SKW Financial LLC | Mar 24, 2025 (0d) |
| Mar 19, 2025 | DRCT | ↓ Sell10b5-1 | 23,953 | $0.77 | $19K | By SKW Financial LLC | Mar 19, 2025 (0d) |
| Mar 14, 2025 | DRCT | ↓ Sell10b5-1 | 34,558 | $0.80 | $28K | By SKW Financial LLC | Mar 17, 2025 (3d) |
| Nov 15, 2024 | DRCT | ↓ Sell | 313 | $1.80 | $563 | Direct | Nov 19, 2024 (4d) |
| Dec 12, 2023 | DRCT | ↓ Sell | 119,278 | $10.81 | $1.3M | By SKW Financial LLC | Dec 13, 2023 (1d) |
| Aug 26, 2022 | DRCT | ↓ Sell | 60,000 | $3.13 | $188K | By SKW Financial LLC | Aug 30, 2022 (4d) |
| Aug 19, 2009 | XRAY | ↓ Sell | 15,200 | $32.50 | $494K | Direct | Aug 20, 2009 (1d) |
| May 21, 2009 | XRAY | ↓ Sell | 10,372 | $29.14 | $302K | Direct | May 21, 2009 (0d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other DRCT insiders
Open-market trades in the last 12 months
About W Keith Smith's insider trades
W Keith Smith is President at Direct Digital Holdings (DRCT). Since May 21, 2009, W has reported no open-market purchases and 14 sales worth $2.5M on SEC Form 4. In the last 12 months: 1 sale ($47K).
8 sales (7% of the value sold) were made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so they say little about how the insider sees the stock today.
Their filings also include grants and awards (103 filings), option exercises (8 filings), shares withheld for taxes (6 filings), conversions (4 filings). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every DRCT insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.