Tiffany Rose Smith insider trades: Lulu's Fashion Lounge Holdings (LVLU) stock sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Tiffany reports to the SEC
Open-market buys and sales
5 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Dec 5, 2024 | LVLU | ↓ Sell10b5-1 | 247 | $1.23 | $305 | Direct | Dec 6, 2024 (1d) |
| Dec 3, 2024 | LVLU | ↓ Sell10b5-1 | 525 | $1.23 | $648 | Direct | Dec 4, 2024 (1d) |
| Nov 27, 2024 | LVLU | ↓ Sell10b5-1 | 953 | $1.24 | $1K | Direct | Nov 29, 2024 (2d) |
| Nov 25, 2024 | LVLU | ↓ Sell10b5-1 | 1,684 | $1.26 | $2K | Direct | Nov 26, 2024 (1d) |
| Nov 21, 2024 | LVLU | ↓ Sell10b5-1 | 2,100 | $1.25 | $3K | Direct | Nov 22, 2024 (1d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
About Tiffany Rose Smith's insider trades
Tiffany Rose Smith is Chief Financial Officer at Lulu's Fashion Lounge Holdings (LVLU). Since Nov 21, 2024, Tiffany has reported no open-market purchases and 5 sales worth $7K on SEC Form 4. There have been no open-market trades in the last 12 months.
5 sales (100% of the value sold) were made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so they say little about how the insider sees the stock today.
Their filings also include shares withheld for taxes (9 filings), grants and awards (3 filings). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every LVLU insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.