SJ
Sharon Price John
Director

Sharon Price John insider trades: Build-A-Bear Workshop (BBW) stock sales

Director, Build-A-Bear Workshop Last trade Aug 24, 2026 96 Form 4 filings
$273K
Sold, last 12 months
1 sale
$0
Bought, last 12 months
0 buys
21
Open-market trades
since 2021
3
Companies
last trade 2026

Trades on the price chart

Daily close, with an arrow on each day they bought or sold

Companies

Where Sharon reports to the SEC

Open-market buys and sales

21 trades reported on SEC Form 4, newest first

DateStockTypeValue
Aug 24, 2026BBW↓ Sell10b5-1$273K
Sep 22, 2025BBW↓ Sell10b5-1$924K
Sep 16, 2025BBW↓ Sell10b5-1$2.2M
Jun 5, 2025BBW↓ Sell$1.4M
Jan 10, 2025BBW↓ Sell10b5-1$5.4M
Oct 8, 2024BBW↓ Sell$1.7M
Sep 3, 2024BBW↓ Sell10b5-1$1.7M
Jul 16, 2024BBW↓ Sell10b5-1$1.1M
Jan 22, 2024BBW↓ Sell$2.0M
Jan 16, 2024BBW↓ Sell$412K
Dec 26, 2023BBW↓ Sell$403K
Dec 19, 2023BBW↓ Sell$106K
Jun 28, 2023BBW↓ Sell$931K
Jun 23, 2023BBW↓ Sell$1.5M
Jan 18, 2023BBW↓ Sell10b5-1$1.2M
May 31, 2022BBW↓ Sell10b5-1$798K
Mar 16, 2022BBW↓ Sell$748K
Oct 15, 2021BBW↓ Sell$216K
Oct 14, 2021BBW↓ Sell$259K
Oct 11, 2021BBW↓ Sell$1.6M
Oct 6, 2021BBW↓ Sell$1.9M

Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.

Other BBW insiders

Open-market trades in the last 12 months

About Sharon Price John's insider trades

Sharon Price John is a director at Build-A-Bear Workshop (BBW). Since Oct 6, 2021, Sharon has reported no open-market purchases and 21 sales worth $26.8M on SEC Form 4. In the last 12 months: 1 sale ($273K).

8 sales (51% of the value sold) were made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so they say little about how the insider sees the stock today.

Their filings also include grants and awards (55 filings), shares withheld for taxes (23 filings), option exercises (9 filings), shares returned to the company (1 filing). These aren't open-market trades and aren't counted above.

How to read insider trades

Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every BBW insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.