RK
Ryan S. Keeton
Chief Brand Officer

Ryan S. Keeton insider trades: Carvana (CVNA) stock buys and sales

Chief Brand Officer, Carvana Last trade Dec 3, 2025 133 Form 4 filings
$14.5M
Sold, last 12 months
4 sales
$0
Bought, last 12 months
0 buys
35
Open-market trades
since 2017
1
Company
last trade 2025

Trades on the price chart

Daily close, with an arrow on each day they bought or sold

Companies

Where Ryan reports to the SEC

Open-market buys and sales

35 trades reported on SEC Form 4, newest first

DateStockTypeValue
Dec 3, 2025CVNA↓ Sell$4.0M
Nov 28, 2025CVNA↓ Sell$3.8M
Nov 25, 2025CVNA↓ Sell$3.5M
Nov 10, 2025CVNA↓ Sell$3.3M
Oct 31, 2025CVNA↓ Sell$9.8M
Jun 10, 2025CVNA↓ Sell$3.8M
May 16, 2025CVNA↓ Sell$3.9M
Dec 12, 2024CVNA↓ Sell$6.2M
May 8, 2024CVNA↓ Sell$1.7M
May 2, 2024CVNA↓ Sell$953K
Apr 2, 2024CVNA↓ Sell$233K
Mar 4, 2024CVNA↓ Sell$5K
Jun 10, 2022CVNA↑ Buy$738K
Jun 7, 2022CVNA↑ Buy$990K
Feb 1, 2022CVNA↓ Sell$1K
Jul 15, 2021CVNA↓ Sell10b5-1$3.1M
Jun 15, 2021CVNA↓ Sell10b5-1$2.7M
May 17, 2021CVNA↓ Sell10b5-1$2.3M
Apr 16, 2021CVNA↓ Sell10b5-1$2.7M
Mar 16, 2021CVNA↓ Sell10b5-1$2.9M
Feb 16, 2021CVNA↓ Sell10b5-1$3.0M
Jan 14, 2021CVNA↓ Sell10b5-1$3.0M
Dec 15, 2020CVNA↓ Sell10b5-1$2.6M
Nov 16, 2020CVNA↓ Sell10b5-1$2.1M
Oct 15, 2020CVNA↓ Sell10b5-1$2.2M
Sep 14, 2020CVNA↓ Sell10b5-1$1.7M
Aug 7, 2020CVNA↓ Sell10b5-1$14.0M
Aug 13, 2019CVNA↓ Sell10b5-1$1.6M
Aug 8, 2019CVNA↓ Sell10b5-1$2.1M
Jul 10, 2019CVNA↓ Sell10b5-1$609K
Jun 10, 2019CVNA↓ Sell10b5-1$559K
May 10, 2019CVNA↓ Sell10b5-1$3.1M
Nov 9, 2018CVNA↓ Sell10b5-1$501K
Apr 30, 2018CVNA↓ Sell$2.3M
May 3, 2017CVNA↑ Buy$56K

Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.

Other CVNA insiders

Open-market trades in the last 12 months

About Ryan S. Keeton's insider trades

Ryan S. Keeton is Chief Brand Officer at Carvana (CVNA). Since May 3, 2017, Ryan has reported 3 open-market purchases worth $1.8M and 32 sales worth $94.2M on SEC Form 4. In the last 12 months: 4 sales ($14.5M).

18 sales (54% of the value sold) were made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so they say little about how the insider sees the stock today.

Their filings also include shares withheld for taxes (92 filings), conversions (19 filings), grants and awards (17 filings), option exercises (1 filing). These aren't open-market trades and aren't counted above.

How to read insider trades

Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every CVNA insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.