Martha Stewart insider trades: Sequential Brands Group (SQBG) stock sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Martha reports to the SEC
Open-market buys and sales
34 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Aug 31, 2021 | SQBG | ↓ Sell | 180,822 | $5.49 | $993K | Direct | Sep 2, 2021 (2d) |
| Jul 6, 2021 | SQBG | ↓ Sell | 10,000 | $22.00 | $220K | Direct | Jul 7, 2021 (1d) |
| Jul 2, 2021 | SQBG | ↓ Sell | 10,000 | $22.07 | $221K | Direct | Jul 2, 2021 (0d) |
| Jun 7, 2021 | SQBG | ↓ Sell | 3,266 | $10.82 | $35K | Direct | Jun 8, 2021 (1d) |
| Jun 4, 2021 | SQBG | ↓ Sell | 3,000 | $10.74 | $32K | Direct | Jun 7, 2021 (3d) |
| Feb 2, 2015 | MSO | ↓ Sell10b5-1 | 83,333 | $4.49 | $374K | As General Partner of the Martha Stewart | Feb 4, 2015 (2d) |
| Jan 2, 2015 | MSO | ↓ Sell10b5-1 | 83,333 | $4.23 | $352K | As General Partner of the Martha Stewart | Jan 5, 2015 (3d) |
| Dec 1, 2014 | MSO | ↓ Sell10b5-1 | 83,333 | $4.12 | $343K | As General Partner of the Martha Stewart | Dec 3, 2014 (2d) |
| Nov 3, 2014 | MSO | ↓ Sell10b5-1 | 83,333 | $4.12 | $343K | As General Partner of the Martha Stewart | Nov 5, 2014 (2d) |
| Oct 1, 2014 | MSO | ↓ Sell10b5-1 | 83,333 | $3.47 | $289K | As General Partner of the Martha Stewart | Oct 2, 2014 (1d) |
| Sep 2, 2014 | MSO | ↓ Sell10b5-1 | 83,333 | $4.26 | $355K | As General Partner of the Martha Stewart | Sep 4, 2014 (2d) |
| Aug 4, 2014 | MSO | ↓ Sell10b5-1 | 83,333 | $4.41 | $368K | As General Partner of the Martha Stewart | Aug 5, 2014 (1d) |
| Jul 1, 2014 | MSO | ↓ Sell10b5-1 | 83,333 | $4.69 | $391K | As General Partner of the Martha Stewart | Jul 2, 2014 (1d) |
| Jun 2, 2014 | MSO | ↓ Sell10b5-1 | 83,333 | $4.49 | $374K | As General Partner of the Martha Stewart | Jun 3, 2014 (1d) |
| May 1, 2014 | MSO | ↓ Sell10b5-1 | 83,333 | $3.90 | $325K | As General Partner of the Martha Stewart | May 2, 2014 (1d) |
| Apr 1, 2014 | MSO | ↓ Sell10b5-1 | 83,333 | $4.44 | $370K | As General Partner of the Martha Stewart | Apr 2, 2014 (1d) |
| Mar 3, 2014 | MSO | ↓ Sell10b5-1 | 83,333 | $5.21 | $434K | As General Partner of the Martha Stewart | Mar 5, 2014 (2d) |
| May 13, 2011 | MSO | ↓ Sell10b5-1 | 83,337 | $4.01 | $335K | As General Partner of the Martha Stewart | May 13, 2011 (0d) |
| Apr 15, 2011 | MSO | ↓ Sell10b5-1 | 83,333 | $3.82 | $318K | As General Partner of the Martha Stewart | Apr 18, 2011 (3d) |
| Mar 15, 2011 | MSO | ↓ Sell10b5-1 | 83,333 | $3.50 | $292K | As General Partner of the Martha Stewart | Mar 16, 2011 (1d) |
| Feb 14, 2011 | MSO | ↓ Sell10b5-1 | 83,333 | $3.85 | $321K | As General Partner of the Martha Stewart | Feb 15, 2011 (1d) |
| Jan 13, 2011 | MSO | ↓ Sell10b5-1 | 83,333 | $4.06 | $338K | As General Partner of the Martha Stewart | Jan 14, 2011 (1d) |
| Dec 14, 2010 | MSO | ↓ Sell10b5-1 | 83,333 | $4.65 | $388K | As General Partner of the Martha Stewart | Dec 15, 2010 (1d) |
| Nov 15, 2010 | MSO | ↓ Sell10b5-1 | 83,333 | $4.51 | $376K | As General Partner of the Martha Stewart | Nov 16, 2010 (1d) |
| Oct 13, 2010 | MSO | ↓ Sell10b5-1 | 83,333 | $4.85 | $404K | As General Partner of the Martha Stewart | Oct 15, 2010 (2d) |
| Sep 13, 2010 | MSO | ↓ Sell10b5-1 | 83,333 | $4.62 | $385K | As General Partner of the Martha Stewart | Sep 14, 2010 (1d) |
| Aug 16, 2010 | MSO | ↓ Sell10b5-1 | 83,333 | $4.51 | $376K | As General Partner of the Martha Stewart | Aug 17, 2010 (1d) |
| Jul 14, 2010 | MSO | ↓ Sell10b5-1 | 83,333 | $5.04 | $420K | As General Partner of the Martha Stewart | Jul 16, 2010 (2d) |
| Jun 14, 2010 | MSO | ↓ Sell10b5-1 | 83,333 | $5.52 | $460K | As General Partner of the Martha Stewart | Jun 15, 2010 (1d) |
| May 12, 2010 | MSO | ↓ Sell | 30,000 | $6.83 | $205K | As General Partner of the Martha Stewart | May 14, 2010 (2d) |
| Jan 16, 2009 | MSO | ↓ Sell | 1,200 | $3.00 | $4K | As General Partner of the Martha Stewart | Jan 21, 2009 (5d) |
| Jan 15, 2009 | MSO | ↓ Sell | 176,178 | $3.11 | $548K | As General Partner of the Martha Stewart | Jan 16, 2009 (1d) |
| Jan 5, 2009 | MSO | ↓ Sell | 78,935 | $3.00 | $237K | As General Partner of the Martha Stewart | Jan 7, 2009 (2d) |
| Dec 19, 2008 | MSO | ↓ Sell | 271,065 | $3.01 | $816K | As General Partner of the Martha Stewart | Dec 22, 2008 (3d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
About Martha Stewart's insider trades
Martha Stewart is an insider at Sequential Brands Group (SQBG). Since Dec 19, 2008, Martha has reported no open-market purchases and 34 sales worth $12.0M on SEC Form 4. There have been no open-market trades in the last 12 months.
24 sales (72% of the value sold) were made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so they say little about how the insider sees the stock today.
Their filings also include grants and awards (14 filings), conversions (9 filings), other transactions (5 filings), shares withheld for taxes (2 filings). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every SQBG insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.



