Luen Au insider trades: SuccessFactors (SFSF) stock sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Luen reports to the SEC
Open-market buys and sales
37 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Dec 7, 2011 | SFSF | ↓ Sell | 1,000 | $39.78 | $40K | The Luen Au & Angela Fung Trust DTD 1/31 | Dec 9, 2011 (2d) |
| Dec 5, 2011 | SFSF | ↓ Sell | 2,000 | $39.79 | $80K | The Luen Au & Angela Fung Trust DTD 1/31 | Dec 7, 2011 (2d) |
| Jun 7, 2011 | SFSF | ↓ Sell | 3,000 | $33.19 | $100K | The Luen Au & Angela Fung Trust DTD 1/31 | Jun 8, 2011 (1d) |
| May 27, 2011 | SFSF | ↓ Sell | 30,000 | $34.05 | $1.0M | The Luen Au & Angela Fung Trust DTD 1/31 | Jun 1, 2011 (5d) |
| May 9, 2011 | SFSF | ↓ Sell | 3,000 | $33.83 | $102K | The Luen Au & Angela Fung Trust DTD 1/31 | May 11, 2011 (2d) |
| Apr 7, 2011 | SFSF | ↓ Sell | 3,000 | $37.94 | $114K | The Luen Au & Angela Fung Trust DTD 1/31 | Apr 8, 2011 (1d) |
| Apr 4, 2011 | SFSF | ↓ Sell | 568 | $39.21 | $22K | Direct | Apr 6, 2011 (2d) |
| Mar 24, 2011 | SFSF | ↓ Sell | 5,413 | $37.99 | $206K | Direct | Mar 28, 2011 (4d) |
| Mar 9, 2011 | SFSF | ↓ Sell | 3,000 | $35.96 | $108K | The Luen Au & Angela Fung Trust DTD 1/31 | Mar 11, 2011 (2d) |
| Feb 7, 2011 | SFSF | ↓ Sell | 3,000 | $31.53 | $95K | The Luen Au & Angela Fung Trust DTD 1/31 | Feb 9, 2011 (2d) |
| Jan 7, 2011 | SFSF | ↓ Sell | 3,000 | $30.81 | $92K | The Luen Au & Angela Fung Trust DTD 1/31 | Jan 10, 2011 (3d) |
| Dec 7, 2010 | SFSF | ↓ Sell | 3,000 | $31.40 | $94K | The Luen Au & Angela Fung Trust DTD 1/31 | Dec 9, 2010 (2d) |
| Nov 8, 2010 | SFSF | ↓ Sell | 3,000 | $28.00 | $84K | The Luen Au & Angela Fung Trust DTD 1/31 | Nov 10, 2010 (2d) |
| Nov 3, 2010 | SFSF | ↓ Sell10b5-1 | 1,000 | $28.00 | $28K | The Luen Au & Angela Fung Trust DTD 1/31 | Nov 4, 2010 (1d) |
| Oct 7, 2010 | SFSF | ↓ Sell10b5-1 | 2,000 | $25.36 | $51K | The Luen Au & Angela Fung Trust DTD 1/31 | Oct 12, 2010 (5d) |
| Sep 17, 2010 | SFSF | ↓ Sell | 1,000 | $25.00 | $25K | The Luen Au & Angela Fung Trust DTD 1/31 | Sep 21, 2010 (4d) |
| Sep 13, 2010 | SFSF | ↓ Sell | 1,000 | $23.00 | $23K | The Luen Au & Angela Fung Trust DTD 1/31 | Sep 14, 2010 (1d) |
| Jul 26, 2010 | SFSF | ↓ Sell | 1,000 | $23.00 | $23K | The Luen Au & Angela Fung Trust DTD 1/31 | Jul 28, 2010 (2d) |
| Jun 1, 2010 | SFSF | ↓ Sell | 6,000 | $22.01 | $132K | The Luen Au & Angela Fung Trust DTD 1/31 | Jun 3, 2010 (2d) |
| May 28, 2010 | SFSF | ↓ Sell | 55,000 | $22.26 | $1.2M | The Luen Au & Angela Fung Trust DTD 1/31 | Jun 1, 2010 (4d) |
| May 3, 2010 | SFSF | ↓ Sell | 6,000 | $21.01 | $126K | The Luen Au & Angela Fung Trust DTD 1/31 | May 5, 2010 (2d) |
| Apr 1, 2010 | SFSF | ↓ Sell | 6,000 | $19.11 | $115K | The Luen Au & Angela Fung Trust DTD 1/31 | Apr 5, 2010 (4d) |
| Mar 4, 2010 | SFSF | ↓ Sell | 4,099 | $17.84 | $73K | Direct | Mar 5, 2010 (1d) |
| Mar 1, 2010 | SFSF | ↓ Sell | 6,000 | $18.22 | $109K | The Luen Au & Angela Fung Trust DTD 1/31 | Mar 3, 2010 (2d) |
| Feb 1, 2010 | SFSF | ↓ Sell | 6,000 | $16.20 | $97K | The Luen Au & Angela Fung Trust DTD 1/31 | Feb 3, 2010 (2d) |
| Jan 4, 2010 | SFSF | ↓ Sell | 6,000 | $17.58 | $105K | The Luen Au & Angela Fung Trust DTD 1/31 | Jan 5, 2010 (1d) |
| Dec 1, 2009 | SFSF | ↓ Sell | 6,000 | $15.02 | $90K | The Luen Au & Angela Fung Trust DTD 1/31 | Dec 3, 2009 (2d) |
| Nov 4, 2009 | SFSF | ↓ Sell | 1,335 | $15.00 | $20K | The Luen Au & Angela Fung Trust DTD 1/31 | Nov 6, 2009 (2d) |
| Nov 3, 2009 | SFSF | ↓ Sell | 4,665 | $14.83 | $69K | The Luen Au & Angela Fung Trust DTD 1/31 | Nov 4, 2009 (1d) |
| Oct 2, 2009 | SFSF | ↓ Sell | 12,000 | $14.61 | $175K | The Luen Au & Angela Fung Trust DTD 1/31 | Oct 5, 2009 (3d) |
| Sep 4, 2009 | SFSF | ↓ Sell | 800 | $12.00 | $10K | The Luen Au & Angela Fung Trust DTD 1/31 | Sep 8, 2009 (4d) |
| Sep 1, 2009 | SFSF | ↓ Sell | 3,200 | $11.88 | $38K | The Luen Au & Angela Fung Trust DTD 1/31 | Sep 3, 2009 (2d) |
| Aug 21, 2009 | SFSF | ↓ Sell | 4,000 | $12.00 | $48K | The Luen Au & Angela Fung Trust DTD 1/31 | Aug 25, 2009 (4d) |
| Aug 3, 2009 | SFSF | ↓ Sell | 2,000 | $10.50 | $21K | The Luen Au & Angela Fung Trust DTD 1/31 | Aug 4, 2009 (1d) |
| Jul 23, 2009 | SFSF | ↓ Sell | 2,000 | $10.00 | $20K | The Luen Au & Angela Fung Trust DTD 1/31 | Jul 24, 2009 (1d) |
| Jun 27, 2008 | SFSF | ↓ Sell | 72,340 | $11.20 | $810K | Direct | Jun 30, 2008 (3d) |
| Nov 26, 2007 | SFSF | ↓ Sell | 70,000 | $9.29 | $650K | Direct | Nov 28, 2007 (2d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
About Luen Au's insider trades
Luen Au is Chief Technology Officer at SuccessFactors (SFSF). Since Nov 26, 2007, Luen has reported no open-market purchases and 37 sales worth $6.2M on SEC Form 4. There have been no open-market trades in the last 12 months.
2 sales (1% of the value sold) were made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so they say little about how the insider sees the stock today.
Their filings also include grants and awards (6 filings), option exercises (5 filings), shares returned to the company (1 filing), other transactions (1 filing). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every SFSF insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.