Laura Alber insider trades: Williams Sonoma (WSM) stock buys and sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Laura reports to the SEC
Open-market buys and sales
62 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Sep 16, 2026 | WSM | ↓ Sell10b5-1 | 35,000 | $221.20 | $7.7M | Direct | Sep 18, 2026 (2d) |
| Jul 15, 2026 | WSM | ↓ Sell10b5-1 | 35,000 | $221.37 | $7.7M | Direct | Jul 17, 2026 (2d) |
| May 27, 2026 | WSM | ↓ Sell10b5-1 | 15,000 | $200.00 | $3.0M | Direct | May 29, 2026 (2d) |
| May 14, 2026 | WSM | ↓ Sell10b5-1 | 20,000 | $172.61 | $3.5M | Direct | May 18, 2026 (4d) |
| Apr 17, 2026 | WSM | ↓ Sell10b5-1 | 15,000 | $200.00 | $3.0M | Direct | Apr 21, 2026 (4d) |
| Mar 19, 2026 | CRM | ↑ Buy | 2,571 | $194.58 | $500K | Direct | Mar 19, 2026 (0d) |
| Mar 16, 2026 | WSM | ↓ Sell10b5-1 | 20,000 | $183.04 | $3.7M | Direct | Mar 18, 2026 (2d) |
| Jan 15, 2026 | WSM | ↓ Sell10b5-1 | 35,000 | $207.39 | $7.3M | Direct | Jan 16, 2026 (1d) |
| Nov 26, 2025 | WSM | ↓ Sell10b5-1 | 30,000 | $179.55 | $5.4M | Direct | Nov 26, 2025 (0d) |
| Sep 15, 2025 | WSM | ↓ Sell10b5-1 | 90,000 | $200.17 | $18.0M | Direct | Sep 17, 2025 (2d) |
| Jul 15, 2025 | WSM | ↓ Sell10b5-1 | 30,000 | $168.18 | $5.0M | Direct | Jul 17, 2025 (2d) |
| May 29, 2025 | WSM | ↓ Sell10b5-1 | 30,000 | $164.33 | $4.9M | Direct | Jun 2, 2025 (4d) |
| Mar 27, 2025 | WSM | ↓ Sell10b5-1 | 30,000 | $165.78 | $5.0M | Direct | Mar 28, 2025 (1d) |
| Jan 21, 2025 | WSM | ↓ Sell10b5-1 | 45,000 | $207.76 | $9.3M | Direct | Jan 23, 2025 (2d) |
| Nov 15, 2024 | WSM | ↓ Sell10b5-1 | 40,000 | $130.49 | $5.2M | Direct | Nov 18, 2024 (3d) |
| Sep 16, 2024 | WSM | ↓ Sell10b5-1 | 40,000 | $145.27 | $5.8M | Direct | Sep 18, 2024 (2d) |
| Jul 15, 2024 | WSM | ↓ Sell10b5-1 | 40,000 | $156.45 | $6.3M | Direct | Jul 17, 2024 (2d) |
| May 15, 2024 | WSM | ↓ Sell10b5-1 | 20,000 | $318.53 | $6.4M | Direct | May 17, 2024 (2d) |
| Mar 15, 2024 | WSM | ↓ Sell10b5-1 | 20,000 | $283.74 | $5.7M | Direct | Mar 19, 2024 (4d) |
| Jan 16, 2024 | WSM | ↓ Sell10b5-1 | 20,000 | $201.92 | $4.0M | Direct | Jan 18, 2024 (2d) |
| Nov 14, 2023 | WSM | ↓ Sell10b5-1 | 18,189 | $154.92 | $2.8M | Direct | Nov 16, 2023 (2d) |
| Nov 9, 2023 | WSM | ↓ Sell10b5-1 | 1,811 | $150.00 | $272K | Direct | Nov 13, 2023 (4d) |
| Sep 25, 2023 | WSM | ↓ Sell10b5-1 | 100,000 | $150.00 | $15.0M | Direct | Sep 27, 2023 (2d) |
| Sep 9, 2022 | WSM | ↓ Sell10b5-1 | 20,000 | $150.43 | $3.0M | Direct | Sep 12, 2022 (3d) |
| Aug 8, 2022 | WSM | ↓ Sell10b5-1 | 40,000 | $151.94 | $6.1M | Direct | Aug 10, 2022 (2d) |
| Mar 7, 2022 | WSM | ↓ Sell10b5-1 | 20,000 | $152.04 | $3.0M | Direct | Mar 9, 2022 (2d) |
| Jan 5, 2022 | WSM | ↓ Sell10b5-1 | 25,000 | $159.15 | $4.0M | Direct | Jan 7, 2022 (2d) |
| Dec 13, 2021 | WSM | ↓ Sell10b5-1 | 10,000 | $171.90 | $1.7M | Direct | Dec 15, 2021 (2d) |
| Nov 12, 2021 | WSM | ↓ Sell10b5-1 | 15,000 | $208.71 | $3.1M | Direct | Nov 16, 2021 (4d) |
| Oct 12, 2021 | WSM | ↓ Sell10b5-1 | 10,000 | $171.55 | $1.7M | Direct | Oct 14, 2021 (2d) |
| Sep 14, 2021 | WSM | ↓ Sell10b5-1 | 15,000 | $178.12 | $2.7M | Direct | Sep 16, 2021 (2d) |
| Aug 12, 2021 | WSM | ↓ Sell10b5-1 | 15,000 | $164.26 | $2.5M | Direct | Aug 13, 2021 (1d) |
| Jul 12, 2021 | WSM | ↓ Sell10b5-1 | 15,000 | $164.04 | $2.5M | Direct | Jul 14, 2021 (2d) |
| Jun 14, 2021 | WSM | ↓ Sell10b5-1 | 5,000 | $166.78 | $834K | Direct | Jun 16, 2021 (2d) |
| Apr 12, 2021 | WSM | ↓ Sell10b5-1 | 25,000 | $177.09 | $4.4M | Direct | Apr 14, 2021 (2d) |
| Feb 12, 2021 | WSM | ↓ Sell10b5-1 | 10,000 | $126.77 | $1.3M | Direct | Feb 16, 2021 (4d) |
| Jan 12, 2021 | WSM | ↓ Sell10b5-1 | 15,000 | $115.36 | $1.7M | Direct | Jan 14, 2021 (2d) |
| Dec 14, 2020 | WSM | ↓ Sell10b5-1 | 15,000 | $106.08 | $1.6M | Direct | Dec 16, 2020 (2d) |
| Oct 15, 2020 | WSM | ↓ Sell10b5-1 | 35,000 | $103.93 | $3.6M | Direct | Oct 19, 2020 (4d) |
| Aug 17, 2020 | WSM | ↓ Sell10b5-1 | 15,000 | $95.78 | $1.4M | Direct | Aug 19, 2020 (2d) |
| Jul 16, 2020 | WSM | ↓ Sell10b5-1 | 20,000 | $84.55 | $1.7M | Direct | Jul 20, 2020 (4d) |
| Jun 16, 2020 | WSM | ↓ Sell10b5-1 | 15,000 | $84.17 | $1.3M | Direct | Jun 18, 2020 (2d) |
| May 18, 2020 | WSM | ↓ Sell10b5-1 | 17,699 | $70.24 | $1.2M | Direct | May 20, 2020 (2d) |
| May 12, 2020 | WSM | ↓ Sell10b5-1 | 2,301 | $70.03 | $161K | Direct | May 14, 2020 (2d) |
| Apr 24, 2020 | WSM | ↓ Sell10b5-1 | 15,000 | $55.37 | $831K | Direct | Apr 27, 2020 (3d) |
| Feb 18, 2020 | WSM | ↓ Sell10b5-1 | 15,000 | $74.19 | $1.1M | Direct | Feb 20, 2020 (2d) |
| Jan 17, 2020 | WSM | ↓ Sell10b5-1 | 20,000 | $76.71 | $1.5M | Direct | Jan 22, 2020 (5d) |
| Dec 16, 2019 | WSM | ↓ Sell10b5-1 | 15,000 | $69.70 | $1.0M | Direct | Dec 18, 2019 (2d) |
| Oct 17, 2019 | WSM | ↓ Sell10b5-1 | 35,000 | $70.57 | $2.5M | Direct | Oct 21, 2019 (4d) |
| Mar 19, 2018 | WSM | ↓ Sell | 97,965 | $54.21 | $5.3M | Direct | Mar 21, 2018 (2d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other WSM insiders
Open-market trades in the last 12 months
About Laura Alber's insider trades
Laura Alber is President & CEO at Williams Sonoma (WSM). Since Mar 29, 2006, Laura has reported 1 open-market purchase worth $500K and 61 sales worth $231.8M on SEC Form 4. In the last 12 months: 1 buy ($500K) and 8 sales ($41.2M).
48 sales (83% of the value sold) were made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so they say little about how the insider sees the stock today.
Their filings also include option exercises (69 filings), shares withheld for taxes (45 filings), grants and awards (44 filings), gifts (20 filings). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every WSM insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.