Kelli Keough insider trades: SoFi Technologies (SOFI) stock sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Kelli reports to the SEC
Open-market buys and sales
26 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Oct 20, 2026 | SOFI | ↓ Sell10b5-1 | 10,203 | $14.72 | $150K | Direct | Oct 22, 2026 (2d) |
| Sep 21, 2026 | SOFI | ↓ Sell10b5-1 | 10,203 | $16.99 | $173K | Direct | Sep 23, 2026 (2d) |
| Aug 20, 2026 | SOFI | ↓ Sell10b5-1 | 11,286 | $18.00 | $203K | Direct | Aug 24, 2026 (4d) |
| Jul 20, 2026 | SOFI | ↓ Sell10b5-1 | 10,954 | $17.19 | $188K | Direct | Jul 21, 2026 (1d) |
| Jun 22, 2026 | SOFI | ↓ Sell10b5-1 | 10,954 | $17.35 | $190K | Direct | Jun 23, 2026 (1d) |
| May 20, 2026 | SOFI | ↓ Sell10b5-1 | 10,037 | $15.53 | $156K | Direct | May 22, 2026 (2d) |
| Mar 20, 2026 | SOFI | ↓ Sell10b5-1 | 9,742 | $16.94 | $165K | Direct | Mar 20, 2026 (0d) |
| Feb 20, 2026 | SOFI | ↓ Sell10b5-1 | 9,755 | $18.87 | $184K | Direct | Feb 20, 2026 (0d) |
| Jan 20, 2026 | SOFI | ↓ Sell10b5-1 | 9,468 | $25.75 | $244K | Direct | Jan 22, 2026 (2d) |
| Dec 23, 2025 | SOFI | ↓ Sell10b5-1 | 9,468 | $27.14 | $257K | Direct | Dec 23, 2025 (0d) |
| Nov 20, 2025 | SOFI | ↓ Sell10b5-1 | 10,340 | $26.43 | $273K | Direct | Nov 21, 2025 (1d) |
| Oct 20, 2025 | SOFI | ↓ Sell10b5-1 | 10,036 | $28.33 | $284K | Direct | Oct 22, 2025 (2d) |
| Sep 18, 2025 | SOFI | ↓ Sell10b5-1 | 10,036 | $27.86 | $280K | Direct | Sep 19, 2025 (1d) |
| Aug 20, 2025 | SOFI | ↓ Sell10b5-1 | 10,578 | $22.13 | $234K | Direct | Aug 21, 2025 (1d) |
| Jul 18, 2025 | SOFI | ↓ Sell10b5-1 | 10,267 | $21.80 | $224K | Direct | Jul 21, 2025 (3d) |
| Jun 20, 2025 | SOFI | ↓ Sell10b5-1 | 10,267 | $15.22 | $156K | Direct | Jun 24, 2025 (4d) |
| May 20, 2025 | SOFI | ↓ Sell10b5-1 | 11,520 | $13.38 | $154K | Direct | May 22, 2025 (2d) |
| Apr 21, 2025 | SOFI | ↓ Sell10b5-1 | 11,181 | $10.71 | $120K | Direct | Apr 23, 2025 (2d) |
| Mar 20, 2025 | SOFI | ↓ Sell10b5-1 | 11,181 | $12.72 | $142K | Direct | Mar 21, 2025 (1d) |
| Feb 20, 2025 | SOFI | ↓ Sell10b5-1 | 9,185 | $15.43 | $142K | Direct | Feb 21, 2025 (1d) |
| Jan 21, 2025 | SOFI | ↓ Sell10b5-1 | 8,914 | $17.58 | $157K | Direct | Jan 23, 2025 (2d) |
| Dec 23, 2024 | SOFI | ↓ Sell10b5-1 | 8,914 | $15.59 | $139K | Direct | Dec 23, 2024 (0d) |
| Nov 20, 2024 | SOFI | ↓ Sell10b5-1 | 9,590 | $14.56 | $140K | Direct | Nov 22, 2024 (2d) |
| Oct 21, 2024 | SOFI | ↓ Sell10b5-1 | 9,308 | $10.36 | $96K | Direct | Oct 23, 2024 (2d) |
| Sep 23, 2024 | SOFI | ↓ Sell10b5-1 | 9,308 | $7.99 | $74K | Direct | Sep 24, 2024 (1d) |
| Aug 22, 2024 | SOFI | ↓ Sell10b5-1 | 24,939 | $7.26 | $181K | Direct | Aug 26, 2024 (4d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other SOFI insiders
Open-market trades in the last 12 months
About Kelli Keough's insider trades
Kelli Keough is EVP, Gbul, Sips at SoFi Technologies (SOFI). Since Aug 22, 2024, Kelli has reported no open-market purchases and 26 sales worth $4.7M on SEC Form 4. In the last 12 months: 11 sales ($2.2M).
26 sales (100% of the value sold) were made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so they say little about how the insider sees the stock today.
Their filings also include shares withheld for taxes (9 filings), option exercises (9 filings), grants and awards (2 filings). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every SOFI insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.