John G Bruno insider trades: Xerox Holdings (XRX) stock buys and sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where John reports to the SEC






Open-market buys and sales
17 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| May 23, 2025 | XRX | ↑ Buy | 25,000 | $4.38 | $110K | Direct | May 27, 2025 (4d) |
| Nov 9, 2022 | GPN | ↓ Sell | 4,807 | $97.47 | $469K | Direct | Nov 14, 2022 (5d) |
| Nov 6, 2020 | AON | ↑ Buy | 1,000 | $186.46 | $186K | Direct | Nov 10, 2020 (4d) |
| Aug 30, 2019 | AON | ↓ Sell | 7,600 | $192.30 | $1.5M | Direct | Sep 3, 2019 (4d) |
| Nov 9, 2017 | AON | ↓ Sell | 10,000 | $143.24 | $1.4M | Direct | Nov 13, 2017 (4d) |
| May 15, 2013 | NCR | ↓ Sell | 69,569 | $30.75 | $2.1M | Direct | May 17, 2013 (2d) |
| May 3, 2013 | NCR | ↓ Sell | 173,380 | $29.75 | $5.2M | Direct | May 6, 2013 (3d) |
| Apr 22, 2013 | NCR | ↓ Sell | 17,500 | $25.91 | $453K | Direct | Apr 24, 2013 (2d) |
| Aug 3, 2012 | NCR | ↓ Sell10b5-1 | 22,201 | $25.00 | $555K | Direct | Aug 6, 2012 (3d) |
| Jul 16, 2012 | NCR | ↓ Sell10b5-1 | 126,010 | $24.00 | $3.0M | Direct | Jul 18, 2012 (2d) |
| Apr 20, 2012 | NCR | ↓ Sell10b5-1 | 22,200 | $23.00 | $511K | Direct | Apr 24, 2012 (4d) |
| May 27, 2011 | NCR | ↓ Sell | 36,624 | $19.27 | $706K | Direct | May 31, 2011 (4d) |
| May 24, 2011 | NCR | ↓ Sell | 7,542 | $19.25 | $145K | Direct | May 26, 2011 (2d) |
| May 23, 2011 | NCR | ↓ Sell | 50,000 | $19.41 | $971K | Direct | May 24, 2011 (1d) |
| May 19, 2011 | NCR | ↓ Sell | 50,000 | $19.38 | $969K | Direct | May 20, 2011 (1d) |
| May 17, 2011 | NCR | ↓ Sell | 47,276 | $19.39 | $917K | Direct | May 18, 2011 (1d) |
| May 10, 2005 | SBL | ↑ Buy | 5,000 | $10.95 | $55K | Direct | May 11, 2005 (1d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
About John G Bruno's insider trades
John G Bruno is an insider at Xerox Holdings (XRX). Since May 10, 2005, John has reported 3 open-market purchases worth $351K and 14 sales worth $18.9M on SEC Form 4. There have been no open-market trades in the last 12 months.
3 sales (22% of the value sold) were made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so they say little about how the insider sees the stock today.
Their filings also include grants and awards (34 filings), option exercises (22 filings), shares withheld for taxes (18 filings), other transactions (1 filing). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every XRX insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.