Jean Michel Valette insider trades: Boston Beer (SAM) stock buys and sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Jean reports to the SEC
Open-market buys and sales
36 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Mar 13, 2025 | SAM | ↓ Sell | 3,500 | $228.45 | $800K | Direct | Mar 17, 2025 (4d) |
| Apr 5, 2021 | SAM | ↓ Sell | 4,000 | $1189.09 | $4.8M | Valette Family Trust | Apr 6, 2021 (1d) |
| Apr 5, 2021 | SNBR | ↓ Sell10b5-1 | 25,000 | $137.70 | $3.4M | Direct | Apr 6, 2021 (1d) |
| Dec 23, 2020 | SAM | ↓ Sell | 1,500 | $1050.00 | $1.6M | Direct | Jan 4, 2021 (12d) |
| Oct 29, 2020 | SAM | ↓ Sell | 500 | $1060.94 | $530K | Direct | Oct 30, 2020 (1d) |
| Aug 5, 2020 | SAM | ↓ Sell | 4,105 | $842.76 | $3.5M | Direct | Aug 5, 2020 (0d) |
| Aug 4, 2020 | SAM | ↓ Sell | 20 | $835.00 | $17K | Direct | Aug 5, 2020 (1d) |
| May 5, 2020 | SAM | ↓ Sell | 2,500 | $485.00 | $1.2M | Direct | May 5, 2020 (0d) |
| Apr 28, 2020 | SAM | ↓ Sell | 2,500 | $465.00 | $1.2M | Direct | Apr 28, 2020 (0d) |
| Feb 18, 2020 | SAM | ↓ Sell | 2,500 | $425.00 | $1.1M | Direct | Feb 19, 2020 (1d) |
| Feb 12, 2020 | SAM | ↓ Sell | 2,500 | $412.50 | $1.0M | Direct | Feb 13, 2020 (1d) |
| Aug 8, 2019 | SAM | ↓ Sell | 2,500 | $400.00 | $1.0M | Direct | Aug 8, 2019 (0d) |
| Aug 6, 2019 | SAM | ↓ Sell | 2,500 | $380.67 | $952K | Direct | Aug 7, 2019 (1d) |
| Jul 29, 2019 | SNBR | ↓ Sell10b5-1 | 25,000 | $51.50 | $1.3M | Direct | Jul 30, 2019 (1d) |
| Mar 27, 2019 | SNBR | ↓ Sell10b5-1 | 25,000 | $47.58 | $1.2M | Direct | Mar 27, 2019 (0d) |
| Mar 12, 2015 | SAM | ↓ Sell | 1,116 | $270.00 | $301K | Direct | Mar 13, 2015 (1d) |
| Nov 14, 2013 | SAM | ↓ Sell | 5,000 | $242.08 | $1.2M | Direct | Nov 15, 2013 (1d) |
| Jun 19, 2012 | SAM | ↓ Sell | 5,000 | $114.86 | $574K | Direct | Jun 20, 2012 (1d) |
| May 3, 2012 | SAM | ↓ Sell | 4,900 | $109.81 | $538K | Direct | May 4, 2012 (1d) |
| May 2, 2012 | SAM | ↓ Sell | 100 | $109.75 | $11K | Direct | May 4, 2012 (2d) |
| Mar 26, 2012 | SAM | ↓ Sell | 5,000 | $104.90 | $525K | Direct | Mar 27, 2012 (1d) |
| Mar 16, 2012 | PEET | ↓ Sell | 15,000 | $68.70 | $1.0M | Direct | Mar 19, 2012 (3d) |
| Feb 22, 2012 | PEET | ↓ Sell | 7,500 | $66.95 | $502K | Direct | Feb 22, 2012 (0d) |
| Dec 1, 2011 | SAM | ↓ Sell | 1,763 | $100.12 | $177K | Direct | Dec 2, 2011 (1d) |
| Nov 30, 2011 | SAM | ↓ Sell | 1,107 | $100.00 | $111K | Direct | Dec 2, 2011 (2d) |
| Nov 8, 2011 | SAM | ↓ Sell | 630 | $100.00 | $63K | Direct | Nov 9, 2011 (1d) |
| Nov 3, 2011 | SAM | ↓ Sell | 1,500 | $100.00 | $150K | Direct | Nov 7, 2011 (4d) |
| Nov 2, 2011 | SAM | ↓ Sell | 5,000 | $95.15 | $476K | Direct | Nov 4, 2011 (2d) |
| Aug 5, 2011 | PEET | ↓ Sell | 12,500 | $59.85 | $748K | Direct | Aug 9, 2011 (4d) |
| Mar 23, 2011 | SAM | ↓ Sell | 5,000 | $90.23 | $451K | Direct | Mar 24, 2011 (1d) |
| Aug 27, 2010 | SCSS | ↑ Buy | 25,000 | $5.20 | $130K | Direct | Aug 30, 2010 (3d) |
| Feb 26, 2010 | SCSS | ↓ Sell | 25,000 | $7.70 | $193K | Direct | Mar 2, 2010 (4d) |
| Feb 29, 2008 | PEET | ↑ Buy | 5,000 | $23.50 | $118K | Direct | Mar 4, 2008 (4d) |
| May 10, 2006 | SAM | ↑ Buy | 4,500 | $26.00 | $117K | Direct | May 11, 2006 (1d) |
| Apr 17, 2006 | SAM | ↑ Buy | 500 | $26.00 | $13K | Direct | Apr 19, 2006 (2d) |
| May 13, 2005 | SAM | ↑ Buy | 500 | $20.75 | $10K | Direct | May 16, 2005 (3d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
About Jean Michel Valette's insider trades
Jean Michel Valette is an insider at Boston Beer (SAM). Since May 13, 2005, Jean has reported 5 open-market purchases worth $388K and 31 sales worth $30.5M on SEC Form 4. There have been no open-market trades in the last 12 months.
3 sales (19% of the value sold) were made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so they say little about how the insider sees the stock today.
Their filings also include grants and awards (47 filings), option exercises (32 filings), gifts (8 filings), shares returned to the company (1 filing). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every SAM insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.