James Michael Chu insider trades: Birkenstock Holding (BIRK) stock buys and sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where James reports to the SEC






and 1 more company
Open-market buys and sales
24 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Aug 17, 2026 | BIRK | ↓ Sell | 28,146,226 | $39.18 | $1.10B | By BK LC Lux MidCo S.a r.l. | Aug 17, 2026 (0d) |
| Sep 18, 2024 | HNST | ↓ Sell | 2,300,000 | $3.50 | $8.1M | Direct | Sep 20, 2024 (2d) |
| Feb 24, 2023 | BFI | ↓ Sell | 1,500,000 | $0.50 | $750K | Direct | Feb 28, 2023 (4d) |
| Dec 12, 2022 | LESL | ↓ Sell | 9,343,499 | $12.02 | $112.3M | Direct | Dec 13, 2022 (1d) |
| Dec 16, 2021 | LESL | ↓ Sell | 13,625,310 | $20.25 | $275.9M | Direct | Dec 17, 2021 (1d) |
| Sep 17, 2021 | LESL | ↓ Sell | 10,933,841 | $21.34 | $233.3M | Direct | Sep 20, 2021 (3d) |
| Jun 29, 2021 | LESL | ↓ Sell | 799,669 | $26.81 | $21.4M | Direct | Jun 30, 2021 (1d) |
| Jun 14, 2021 | LESL | ↓ Sell | 13,505,650 | $26.81 | $362.1M | Direct | Jun 15, 2021 (1d) |
| May 24, 2021 | VRM | ↓ Sell | 1,838,704 | $43.76 | $80.5M | Directly held by LCGP3 Accelerator, L.P. | May 26, 2021 (2d) |
| May 7, 2021 | HNST | ↓ Sell | 19,017,945 | $16.00 | $304.3M | Direct | May 11, 2021 (4d) |
| Dec 1, 2020 | NDLS | ↓ Sell | 1,000,000 | $7.50 | $7.5M | Direct | Dec 3, 2020 (2d) |
| Nov 2, 2020 | LESL | ↓ Sell | 9,467,468 | $17.00 | $160.9M | Directly held by Bubbles Holdings, L.P. | Nov 2, 2020 (0d) |
| Aug 27, 2020 | NDLS | ↓ Sell | 1,435,000 | $7.85 | $11.3M | Direct | Aug 28, 2020 (1d) |
| Jun 11, 2020 | VRM | ↑ Buy | 318,181 | $22.00 | $7.0M | Directly held by LCGP3 Accelerator, L.P. | Jun 15, 2020 (4d) |
| Feb 16, 2020 | LESL | ↓ Sell | 17,893,490 | $25.22 | $451.3M | Direct | Feb 16, 2021 (366d) |
| Nov 29, 2018 | NDLS | ↓ Sell | 1,858,387 | $8.90 | $16.5M | Direct | Nov 29, 2018 (0d) |
| Aug 2, 2018 | NDLS | ↓ Sell | 526,541 | $10.00 | $5.3M | Direct | Aug 2, 2018 (0d) |
| Jul 26, 2018 | NDLS | ↓ Sell | 2,477,842 | $10.00 | $24.8M | Direct | Jul 30, 2018 (4d) |
| Nov 6, 2014 | NDLS | ↓ Sell | 1,521,252 | $22.81 | $34.7M | Direct | Nov 7, 2014 (1d) |
| Dec 11, 2013 | NDLS | ↓ Sell | 2,145,264 | $37.92 | $81.3M | Direct | Dec 12, 2013 (1d) |
| Sep 30, 2013 | RH | ↓ Sell | 3,978,731 | $60.41 | $240.4M | Indirect | Oct 2, 2013 (2d) |
| Aug 14, 2013 | RH | ↓ Sell | 554,548 | $67.81 | $37.6M | Indirect | Aug 15, 2013 (1d) |
| Jul 17, 2013 | RH | ↓ Sell | 3,280,390 | $67.81 | $222.5M | Indirect | Jul 18, 2013 (1d) |
| May 20, 2013 | RH | ↓ Sell | 3,448,703 | $47.88 | $165.1M | Indirect | May 21, 2013 (1d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other BIRK insiders
Open-market trades in the last 12 months
About James Michael Chu's insider trades
James Michael Chu is an insider at Birkenstock Holding (BIRK). Since May 20, 2013, James has reported 1 open-market purchase worth $7.0M and 23 sales worth $3.96B on SEC Form 4. In the last 12 months: 1 sale ($1.10B).
Their filings also include other transactions (5 filings), conversions (3 filings), grants and awards (1 filing). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every BIRK insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.