James D Farley Jr insider trades: Harley-Davidson (HOG) stock buys and sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where James reports to the SEC
Open-market buys and sales
18 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Feb 25, 2026 | HOG | ↓ Sell | 6,454 | $18.71 | $121K | Direct | Feb 26, 2026 (1d) |
| Mar 3, 2023 | F | ↓ Sell | 79,921 | $12.86 | $1.0M | Direct | Mar 3, 2023 (0d) |
| Mar 3, 2022 | F | ↓ Sell | 185,343 | $17.85 | $3.3M | Direct | Mar 4, 2022 (1d) |
| Apr 30, 2020 | F | ↑ Buy | 194,950 | $5.13 | $1.0M | Direct | May 4, 2020 (4d) |
| Oct 1, 2019 | F | ↓ Sell | 45,000 | $9.19 | $413K | Direct | Oct 3, 2019 (2d) |
| Jul 26, 2019 | F | ↓ Sell | 45,000 | $9.56 | $430K | Direct | Jul 30, 2019 (4d) |
| Sep 11, 2017 | F | ↓ Sell | 25,000 | $11.40 | $285K | Direct | Sep 13, 2017 (2d) |
| Jun 12, 2017 | F | ↓ Sell | 25,000 | $11.16 | $279K | Direct | Jun 13, 2017 (1d) |
| May 16, 2016 | F | ↓ Sell | 78,042 | $13.31 | $1.0M | Direct | May 17, 2016 (1d) |
| Mar 18, 2014 | F | ↓ Sell | 81,455 | $15.32 | $1.2M | Direct | Mar 18, 2014 (0d) |
| Aug 23, 2013 | F | ↓ Sell | 176,745 | $16.42 | $2.9M | Direct | Aug 26, 2013 (3d) |
| Mar 12, 2013 | F | ↓ Sell | 19,000 | $13.28 | $252K | Direct | Mar 12, 2013 (0d) |
| Dec 10, 2012 | F | ↓ Sell | 10,500 | $11.47 | $120K | Direct | Dec 10, 2012 (0d) |
| Oct 3, 2012 | F | ↓ Sell | 62,839 | $9.81 | $616K | Direct | Oct 5, 2012 (2d) |
| Mar 15, 2012 | F | ↓ Sell | 330,805 | $12.94 | $4.3M | Direct | Mar 15, 2012 (0d) |
| May 16, 2011 | F | ↓ Sell | 130,000 | $15.23 | $2.0M | Direct | May 16, 2011 (0d) |
| Nov 16, 2010 | F | ↓ Sell | 138,121 | $16.46 | $2.3M | Direct | Nov 17, 2010 (1d) |
| Jul 26, 2010 | F | ↓ Sell | 24,728 | $12.80 | $317K | Direct | Jul 28, 2010 (2d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other HOG insiders
Open-market trades in the last 12 months
About James D Farley Jr's insider trades
James D Farley Jr is a director at Harley-Davidson (HOG). Since Jul 26, 2010, James has reported 1 open-market purchase worth $1.0M and 17 sales worth $20.9M on SEC Form 4. In the last 12 months: 1 sale ($121K).
Their filings also include option exercises (37 filings), grants and awards (29 filings), shares withheld for taxes (26 filings). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every HOG insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.