Geoff E Tanner insider trades: Simply Good Foods (SMPL) stock buys and sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Geoff reports to the SEC
Open-market buys and sales
8 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Jul 23, 2025 | SMPL | ↑ Buy | 6,050 | $33.11 | $200K | Direct | Jul 23, 2025 (0d) |
| Jul 3, 2023 | SMPL | ↑ Buy | 6,850 | $36.61 | $251K | Direct | Jul 5, 2023 (2d) |
| Apr 10, 2023 | SMPL | ↑ Buy | 6,912 | $36.17 | $250K | Direct | Apr 10, 2023 (0d) |
| Aug 25, 2022 | SJM | ↓ Sell | 7,161 | $143.65 | $1.0M | Direct | Aug 29, 2022 (4d) |
| Dec 17, 2021 | SJM | ↓ Sell | 10,039 | $138.23 | $1.4M | Direct | Dec 20, 2021 (3d) |
| Jun 7, 2021 | SJM | ↓ Sell | 15,000 | $139.83 | $2.1M | Direct | Jun 9, 2021 (2d) |
| Mar 16, 2021 | SJM | ↓ Sell | 1,200 | $122.53 | $147K | Direct | Mar 17, 2021 (1d) |
| Aug 29, 2019 | SJM | ↑ Buy | 1,000 | $103.42 | $103K | Direct | Aug 29, 2019 (0d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other SMPL insiders
Open-market trades in the last 12 months
About Geoff E Tanner's insider trades
Geoff E Tanner is President and CEO at Simply Good Foods (SMPL). Since Aug 29, 2019, Geoff has reported 4 open-market purchases worth $804K and 4 sales worth $4.7M on SEC Form 4. There have been no open-market trades in the last 12 months.
Their filings also include shares withheld for taxes (9 filings), grants and awards (7 filings), option exercises (3 filings). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every SMPL insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.