Flora Daniel E Della insider trades: ReachLocal (RLOC) stock sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Flora reports to the SEC
Open-market buys and sales
3 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Nov 17, 2014 | RLOC | ↓ Sell | 100 | $3.62 | $362 | Direct | Nov 18, 2014 (1d) |
| Nov 11, 2014 | RLOC | ↓ Sell | 5,600 | $3.73 | $21K | Direct | Nov 12, 2014 (1d) |
| Oct 31, 2006 | NEWP | ↓ Sell | 13,325 | $21.45 | $286K | Direct | Nov 2, 2006 (2d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
About Flora Daniel E Della's insider trades
Flora Daniel E Della is SVP, Chief Accounting Officer at ReachLocal (RLOC). Since Oct 31, 2006, Flora has reported no open-market purchases and 3 sales worth $307K on SEC Form 4. There have been no open-market trades in the last 12 months.
Their filings also include grants and awards (2 filings), shares withheld for taxes (1 filing), option exercises (1 filing). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every RLOC insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.

