Deanna D Strable-Soethout insider trades: Principal Financial Group (PFG) stock sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Deanna reports to the SEC
Open-market buys and sales
18 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Jan 30, 2026 | PFG | ↓ Sell10b5-1 | 7,340 | $95.00 | $697K | Direct | Feb 2, 2026 (3d) |
| Jan 29, 2026 | PFG | ↓ Sell10b5-1 | 9,300 | $95.12 | $885K | Direct | Jan 30, 2026 (1d) |
| Jan 22, 2026 | PFG | ↓ Sell10b5-1 | 8,025 | $92.56 | $743K | By Spouse | Jan 26, 2026 (4d) |
| Jan 8, 2026 | PFG | ↓ Sell10b5-1 | 300 | $92.50 | $28K | By Spouse | Jan 12, 2026 (4d) |
| May 3, 2021 | PFG | ↓ Sell | 15,915 | $65.07 | $1.0M | Direct | May 4, 2021 (1d) |
| Feb 26, 2021 | PFG | ↓ Sell | 3,496 | $57.15 | $200K | Direct | Mar 2, 2021 (4d) |
| Dec 9, 2020 | PFG | ↓ Sell | 19,160 | $51.00 | $977K | Direct | Dec 11, 2020 (2d) |
| Mar 3, 2020 | PFG | ↓ Sell | 8,266 | $45.85 | $379K | Direct | Mar 5, 2020 (2d) |
| Mar 3, 2020 | PFG | ↓ Sell | 2,296 | $45.82 | $105K | By Spouse | Mar 5, 2020 (2d) |
| Nov 28, 2017 | PFG | ↓ Sell | 18,905 | $70.07 | $1.3M | Direct | Nov 29, 2017 (1d) |
| Apr 27, 2017 | PFG | ↓ Sell | 21,235 | $65.00 | $1.4M | Direct | May 1, 2017 (4d) |
| Apr 27, 2017 | PFG | ↓ Sell | 2,510 | $65.00 | $163K | By Spouse | May 1, 2017 (4d) |
| Feb 15, 2017 | PFG | ↓ Sell | 8,180 | $62.69 | $513K | Direct | Feb 16, 2017 (1d) |
| Feb 15, 2017 | PFG | ↓ Sell | 1,705 | $62.72 | $107K | By Spouse | Feb 16, 2017 (1d) |
| Feb 13, 2017 | PFG | ↓ Sell | 13,862 | $62.00 | $859K | Direct | Feb 15, 2017 (2d) |
| Feb 9, 2017 | PFG | ↓ Sell | 1,406 | $60.00 | $84K | By Spouse | Feb 13, 2017 (4d) |
| Dec 12, 2016 | PFG | ↓ Sell | 6,549 | $60.08 | $393K | By Spouse | Dec 13, 2016 (1d) |
| Jul 29, 2015 | PFG | ↓ Sell | 22 | $55.00 | $1K | Direct | Jul 31, 2015 (2d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other PFG insiders
Open-market trades in the last 12 months
About Deanna D Strable-Soethout's insider trades
Deanna D Strable-Soethout is Chair, President and CEO at Principal Financial Group (PFG). Since Jul 29, 2015, Deanna has reported no open-market purchases and 18 sales worth $9.9M on SEC Form 4. In the last 12 months: 4 sales ($2.4M).
4 sales (24% of the value sold) were made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so they say little about how the insider sees the stock today.
Their filings also include grants and awards (71 filings), option exercises (15 filings), shares returned to the company (8 filings), shares withheld for taxes (7 filings). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every PFG insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.