David I Goulden insider trades: Booking Holdings (BKNG) stock sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where David reports to the SEC
Open-market buys and sales
80 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Feb 15, 2024 | BKNG | ↓ Sell | 500 | $3738.64 | $1.9M | Direct | Feb 16, 2024 (1d) |
| Feb 15, 2024 | BKNG | ↓ Sell | 500 | $3738.19 | $1.9M | Direct | Feb 16, 2024 (1d) |
| Jan 16, 2024 | BKNG | ↓ Sell | 1,000 | $3494.47 | $3.5M | Direct | Jan 17, 2024 (1d) |
| Dec 15, 2023 | BKNG | ↓ Sell | 550 | $3441.89 | $1.9M | Direct | Dec 18, 2023 (3d) |
| Nov 15, 2023 | BKNG | ↓ Sell | 550 | $3197.00 | $1.8M | Direct | Nov 16, 2023 (1d) |
| Oct 16, 2023 | BKNG | ↓ Sell | 550 | $2973.70 | $1.6M | Direct | Oct 17, 2023 (1d) |
| Sep 15, 2023 | BKNG | ↓ Sell | 550 | $3200.75 | $1.8M | Direct | Sep 18, 2023 (3d) |
| Aug 15, 2023 | BKNG | ↓ Sell | 550 | $3224.51 | $1.8M | Direct | Aug 16, 2023 (1d) |
| Jul 17, 2023 | BKNG | ↓ Sell | 550 | $2857.23 | $1.6M | Direct | Jul 18, 2023 (1d) |
| Jun 15, 2023 | BKNG | ↓ Sell | 550 | $2595.54 | $1.4M | Direct | Jun 16, 2023 (1d) |
| May 15, 2023 | BKNG | ↓ Sell | 550 | $2626.99 | $1.4M | Direct | May 16, 2023 (1d) |
| Apr 17, 2023 | BKNG | ↓ Sell | 550 | $2631.97 | $1.4M | Direct | Apr 18, 2023 (1d) |
| Mar 15, 2023 | BKNG | ↓ Sell | 550 | $2418.64 | $1.3M | Direct | Mar 17, 2023 (2d) |
| Feb 15, 2023 | BKNG | ↓ Sell | 550 | $2500.00 | $1.4M | Direct | Feb 17, 2023 (2d) |
| Jan 17, 2023 | BKNG | ↓ Sell | 550 | $2297.91 | $1.3M | Direct | Jan 19, 2023 (2d) |
| Nov 15, 2022 | BKNG | ↓ Sell | 300 | $2029.62 | $609K | Direct | Nov 17, 2022 (2d) |
| Sep 15, 2022 | BKNG | ↓ Sell | 150 | $2000.00 | $300K | Direct | Sep 16, 2022 (1d) |
| Aug 15, 2022 | BKNG | ↓ Sell | 300 | $2102.00 | $631K | Direct | Aug 16, 2022 (1d) |
| Jun 15, 2022 | BKNG | ↓ Sell | 150 | $2000.13 | $300K | Direct | Jun 16, 2022 (1d) |
| May 16, 2022 | BKNG | ↓ Sell | 150 | $2086.11 | $313K | Direct | May 17, 2022 (1d) |
| Apr 18, 2022 | BKNG | ↓ Sell | 183 | $2210.00 | $404K | Direct | Apr 19, 2022 (1d) |
| Mar 15, 2022 | BKNG | ↓ Sell | 183 | $2032.72 | $372K | Direct | Mar 17, 2022 (2d) |
| Feb 15, 2022 | BKNG | ↓ Sell | 183 | $2573.48 | $471K | Direct | Feb 17, 2022 (2d) |
| Jan 18, 2022 | BKNG | ↓ Sell | 183 | $2424.14 | $444K | Direct | Jan 20, 2022 (2d) |
| Dec 15, 2021 | BKNG | ↓ Sell | 183 | $2156.15 | $395K | Direct | Dec 16, 2021 (1d) |
| Nov 15, 2021 | BKNG | ↓ Sell | 183 | $2455.00 | $449K | Direct | Nov 16, 2021 (1d) |
| Oct 15, 2021 | BKNG | ↓ Sell | 183 | $2520.00 | $461K | Direct | Oct 18, 2021 (3d) |
| Sep 15, 2021 | BKNG | ↓ Sell | 183 | $2328.80 | $426K | Direct | Sep 17, 2021 (2d) |
| Aug 16, 2021 | BKNG | ↓ Sell | 183 | $2193.17 | $401K | Direct | Aug 17, 2021 (1d) |
| Jul 15, 2021 | BKNG | ↓ Sell | 183 | $2173.00 | $398K | Direct | Jul 16, 2021 (1d) |
| Jun 15, 2021 | BKNG | ↓ Sell | 183 | $2302.37 | $421K | Direct | Jun 17, 2021 (2d) |
| May 17, 2021 | BKNG | ↓ Sell | 183 | $2261.54 | $414K | Direct | May 18, 2021 (1d) |
| Jan 17, 2018 | DVMT | ↓ Sell | 4,700 | $87.48 | $411K | Direct | Jan 19, 2018 (2d) |
| Dec 28, 2017 | DVMT | ↓ Sell | 4,700 | $80.93 | $380K | Direct | Jan 2, 2018 (5d) |
| Nov 15, 2017 | DVMT | ↓ Sell | 4,700 | $80.18 | $377K | Direct | Nov 17, 2017 (2d) |
| Oct 25, 2017 | DVMT | ↓ Sell | 4,700 | $82.66 | $388K | Direct | Oct 27, 2017 (2d) |
| Oct 13, 2017 | DVMT | ↓ Sell | 72,727 | $32.70 | $2.4M | Direct | Oct 16, 2017 (3d) |
| Sep 26, 2017 | DVMT | ↓ Sell | 4,700 | $76.26 | $358K | Direct | Sep 28, 2017 (2d) |
| Aug 16, 2017 | DVMT | ↓ Sell | 4,700 | $67.00 | $315K | Direct | Aug 18, 2017 (2d) |
| Jul 11, 2017 | DVMT | ↓ Sell | 4,700 | $61.53 | $289K | Direct | Jul 13, 2017 (2d) |
| Jun 20, 2017 | DVMT | ↓ Sell | 8,000 | $62.41 | $499K | Direct | Jun 22, 2017 (2d) |
| May 9, 2017 | DVMT | ↓ Sell | 8,000 | $67.50 | $540K | Direct | May 11, 2017 (2d) |
| Mar 4, 2015 | EMC | ↓ Sell | 85,500 | $28.09 | $2.4M | Direct | Mar 6, 2015 (2d) |
| Dec 5, 2014 | EMC | ↓ Sell | 25,000 | $30.30 | $758K | Direct | Dec 9, 2014 (4d) |
| Dec 3, 2014 | EMC | ↓ Sell | 298,000 | $30.18 | $9.0M | Direct | Dec 4, 2014 (1d) |
| Oct 31, 2014 | EMC | ↓ Sell | 43,546 | $28.67 | $1.2M | Direct | Nov 4, 2014 (4d) |
| Oct 23, 2014 | EMC | ↓ Sell | 35,000 | $27.51 | $963K | Direct | Oct 27, 2014 (4d) |
| Sep 9, 2013 | EMC | ↓ Sell | 35,000 | $26.41 | $924K | Direct | Sep 11, 2013 (2d) |
| Jul 25, 2013 | EMC | ↓ Sell | 182,790 | $26.48 | $4.8M | Direct | Jul 29, 2013 (4d) |
| May 3, 2013 | EMC | ↓ Sell | 30,000 | $23.58 | $707K | Direct | May 7, 2013 (4d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other BKNG insiders
Open-market trades in the last 12 months
About David I Goulden's insider trades
David I Goulden is Chief Financial Officer at Booking Holdings (BKNG). Since May 19, 2005, David has reported no open-market purchases and 80 sales worth $99.2M on SEC Form 4. There have been no open-market trades in the last 12 months.
4 sales (9% of the value sold) were made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so they say little about how the insider sees the stock today.
Their filings also include shares withheld for taxes (53 filings), option exercises (30 filings), grants and awards (20 filings), shares returned to the company (7 filings). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every BKNG insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.


