Dan Jedda insider trades: Roku (ROKU) stock sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Dan reports to the SEC
Open-market buys and sales
28 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| Oct 15, 2026 | ROKU | ↓ Sell10b5-1 | 7,000 | $152.84 | $1.1M | Direct | Oct 19, 2026 (4d) |
| Sep 15, 2026 | ROKU | ↓ Sell10b5-1 | 7,000 | $156.81 | $1.1M | Direct | Sep 16, 2026 (1d) |
| Aug 17, 2026 | ROKU | ↓ Sell | 7,000 | $157.11 | $1.1M | Direct | Aug 17, 2026 (0d) |
| Jul 15, 2026 | ROKU | ↓ Sell10b5-1 | 7,000 | $141.90 | $993K | Direct | Jul 16, 2026 (1d) |
| Jun 15, 2026 | ROKU | ↓ Sell10b5-1 | 7,000 | $143.87 | $1.0M | Direct | Jun 16, 2026 (1d) |
| May 15, 2026 | ROKU | ↓ Sell10b5-1 | 7,000 | $122.56 | $858K | Direct | May 18, 2026 (3d) |
| Apr 15, 2026 | ROKU | ↓ Sell10b5-1 | 7,000 | $107.00 | $749K | Direct | Apr 16, 2026 (1d) |
| Feb 23, 2026 | YELP | ↓ Sell10b5-1 | 1,464 | $21.02 | $31K | Direct | Feb 25, 2026 (2d) |
| Feb 17, 2026 | ROKU | ↓ Sell10b5-1 | 3,000 | $88.88 | $267K | Direct | Feb 19, 2026 (2d) |
| Jan 15, 2026 | ROKU | ↓ Sell10b5-1 | 3,000 | $107.56 | $323K | Direct | Jan 15, 2026 (0d) |
| Dec 15, 2025 | ROKU | ↓ Sell10b5-1 | 3,000 | $107.44 | $322K | Direct | Dec 15, 2025 (0d) |
| Nov 17, 2025 | ROKU | ↓ Sell10b5-1 | 3,000 | $99.09 | $297K | Direct | Nov 19, 2025 (2d) |
| Oct 15, 2025 | ROKU | ↓ Sell10b5-1 | 3,000 | $95.82 | $287K | Direct | Oct 16, 2025 (1d) |
| Sep 15, 2025 | ROKU | ↓ Sell10b5-1 | 3,000 | $94.52 | $284K | Direct | Sep 17, 2025 (2d) |
| Aug 15, 2025 | ROKU | ↓ Sell10b5-1 | 3,000 | $89.07 | $267K | Direct | Aug 19, 2025 (4d) |
| Jul 15, 2025 | ROKU | ↓ Sell10b5-1 | 3,000 | $90.20 | $271K | Direct | Jul 16, 2025 (1d) |
| Jul 10, 2025 | ROKU | ↓ Sell10b5-1 | 1,500 | $91.00 | $137K | Direct | Jul 10, 2025 (0d) |
| Jun 16, 2025 | ROKU | ↓ Sell10b5-1 | 1,500 | $81.32 | $122K | Direct | Jun 18, 2025 (2d) |
| Jun 16, 2025 | YELP | ↓ Sell10b5-1 | 2,794 | $35.68 | $100K | Direct | Jun 16, 2025 (0d) |
| Mar 20, 2025 | ROKU | ↓ Sell10b5-1 | 1,000 | $75.00 | $75K | Direct | Mar 21, 2025 (1d) |
| Feb 18, 2025 | ROKU | ↓ Sell10b5-1 | 7,000 | $100.27 | $702K | Direct | Feb 18, 2025 (0d) |
| Jan 15, 2025 | ROKU | ↓ Sell10b5-1 | 1,000 | $77.18 | $77K | Direct | Jan 16, 2025 (1d) |
| Dec 16, 2024 | ROKU | ↓ Sell10b5-1 | 1,000 | $82.73 | $83K | Direct | Dec 17, 2024 (1d) |
| Nov 19, 2024 | ROKU | ↓ Sell10b5-1 | 1,000 | $75.00 | $75K | Direct | Nov 19, 2024 (0d) |
| Oct 15, 2024 | ROKU | ↓ Sell10b5-1 | 1,000 | $76.25 | $76K | Direct | Oct 16, 2024 (1d) |
| Sep 17, 2024 | ROKU | ↓ Sell10b5-1 | 1,000 | $75.33 | $75K | Direct | Sep 19, 2024 (2d) |
| Nov 16, 2023 | ROKU | ↓ Sell | 7,138 | $89.03 | $635K | Direct | Nov 17, 2023 (1d) |
| Sep 5, 2023 | ROKU | ↓ Sell | 5,297 | $82.69 | $438K | Direct | Sep 6, 2023 (1d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other ROKU insiders
Open-market trades in the last 12 months
About Dan Jedda's insider trades
Dan Jedda is CFO & COO at Roku (ROKU). Since Sep 5, 2023, Dan has reported no open-market purchases and 28 sales worth $11.8M on SEC Form 4. In the last 12 months: 12 sales ($8.1M).
25 sales (82% of the value sold) were made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so they say little about how the insider sees the stock today.
Their filings also include shares withheld for taxes (18 filings), option exercises (12 filings), grants and awards (11 filings). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every ROKU insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.