Brenda J Lauderback insider trades: Wolverine World Wide (WWW) stock buys and sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Brenda reports to the SEC
and 1 more company
Open-market buys and sales
44 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| May 21, 2026 | WWW | ↓ Sell | 5,500 | $15.88 | $87K | Direct | May 22, 2026 (1d) |
| Aug 27, 2025 | WWW | ↓ Sell | 12,854 | $32.14 | $413K | Direct | Aug 28, 2025 (1d) |
| May 12, 2025 | WWW | ↓ Sell | 6,500 | $16.67 | $108K | Direct | May 13, 2025 (1d) |
| May 22, 2024 | DENN | ↓ Sell | 11,145 | $7.36 | $82K | Direct | May 23, 2024 (1d) |
| Jun 5, 2023 | WWW | ↓ Sell | 3,050 | $13.68 | $42K | Direct | Jun 7, 2023 (2d) |
| Feb 24, 2023 | SNBR | ↓ Sell | 6,107 | $37.01 | $226K | Direct | Feb 28, 2023 (4d) |
| Nov 15, 2022 | DENN | ↓ Sell | 5,421 | $12.83 | $70K | Direct | Nov 17, 2022 (2d) |
| Aug 5, 2022 | DENN | ↓ Sell | 10,000 | $9.72 | $97K | Direct | Aug 9, 2022 (4d) |
| Feb 28, 2022 | WWW | ↓ Sell | 4,975 | $23.34 | $116K | Direct | Mar 2, 2022 (2d) |
| Feb 25, 2022 | SNBR | ↓ Sell | 1,660 | $63.35 | $105K | Direct | Mar 1, 2022 (4d) |
| Nov 9, 2020 | WWW | ↓ Sell | 5,386 | $30.14 | $162K | Direct | Nov 10, 2020 (1d) |
| Oct 22, 2020 | SNBR | ↓ Sell | 3,376 | $61.91 | $209K | Direct | Oct 23, 2020 (1d) |
| Sep 1, 2020 | DENN | ↓ Sell | 8,488 | $11.60 | $99K | Direct | Sep 3, 2020 (2d) |
| Oct 21, 2019 | SNBR | ↓ Sell | 4,565 | $48.03 | $219K | Direct | Oct 23, 2019 (2d) |
| May 15, 2019 | DENN | ↓ Sell | 9,968 | $19.23 | $192K | Direct | May 16, 2019 (1d) |
| Feb 22, 2019 | WWW | ↓ Sell | 6,668 | $35.80 | $239K | Direct | Feb 26, 2019 (4d) |
| Feb 19, 2019 | SNBR | ↓ Sell | 7,058 | $42.93 | $303K | Direct | Feb 20, 2019 (1d) |
| May 24, 2018 | SNBR | ↓ Sell | 974 | $28.50 | $28K | Direct | May 29, 2018 (5d) |
| Feb 23, 2018 | WWW | ↓ Sell | 6,310 | $29.74 | $188K | Direct | Feb 27, 2018 (4d) |
| Jul 20, 2017 | SCSS | ↓ Sell | 18,500 | $32.65 | $604K | Direct | Jul 24, 2017 (4d) |
| May 17, 2017 | SCSS | ↓ Sell | 1,372 | $29.55 | $41K | Direct | May 19, 2017 (2d) |
| Feb 24, 2017 | WWW | ↓ Sell | 6,108 | $24.87 | $152K | Direct | Feb 28, 2017 (4d) |
| Feb 16, 2017 | SCSS | ↓ Sell | 8,500 | $22.51 | $191K | Direct | Feb 17, 2017 (1d) |
| May 25, 2016 | SCSS | ↓ Sell | 416 | $22.50 | $9K | Direct | May 26, 2016 (1d) |
| Mar 11, 2015 | BIG | ↓ Sell | 8,423 | $50.11 | $422K | Direct | Mar 12, 2015 (1d) |
| Nov 17, 2014 | SCSS | ↓ Sell | 12,750 | $26.31 | $335K | Direct | Nov 19, 2014 (2d) |
| Aug 8, 2014 | DENN | ↓ Sell | 18,900 | $6.82 | $129K | Direct | Aug 11, 2014 (3d) |
| May 5, 2014 | SCSS | ↓ Sell | 10,189 | $19.01 | $194K | Direct | May 6, 2014 (1d) |
| Feb 24, 2014 | WWW | ↓ Sell | 17,352 | $26.19 | $454K | Direct | Feb 26, 2014 (2d) |
| Aug 8, 2013 | DENN | ↓ Sell | 37,800 | $5.58 | $211K | Direct | Aug 9, 2013 (1d) |
| Jun 19, 2013 | BIG | ↓ Sell | 4,277 | $33.33 | $143K | Direct | Jun 20, 2013 (1d) |
| Mar 6, 2012 | BIG | ↓ Sell | 30,000 | $44.04 | $1.3M | Direct | Mar 8, 2012 (2d) |
| Nov 14, 2011 | WWW | ↓ Sell | 4,245 | $36.99 | $157K | Direct | Nov 16, 2011 (2d) |
| Jun 2, 2011 | BIG | ↓ Sell | 1,090 | $32.85 | $36K | Direct | Jun 2, 2011 (0d) |
| May 24, 2011 | SCSS | ↓ Sell | 1,000 | $15.57 | $16K | Direct | May 25, 2011 (1d) |
| Apr 14, 2010 | BIG | ↓ Sell | 10,000 | $40.00 | $400K | Direct | Apr 16, 2010 (2d) |
| Feb 17, 2010 | SCSS | ↑ Buy | 11,627 | $7.77 | $90K | Direct | Feb 19, 2010 (2d) |
| Jan 12, 2010 | BIG | ↓ Sell | 10,000 | $30.00 | $300K | Direct | Jan 13, 2010 (1d) |
| Jun 9, 2008 | BIG | ↓ Sell | 10,000 | $31.17 | $312K | Direct | Jun 10, 2008 (1d) |
| Sep 12, 2007 | BIG | ↓ Sell | 5,000 | $30.21 | $151K | Direct | Sep 12, 2007 (0d) |
| Jul 6, 2007 | BIG | ↓ Sell | 5,000 | $31.00 | $155K | Direct | Jul 6, 2007 (0d) |
| Jun 25, 2007 | BIG | ↓ Sell | 5,000 | $29.51 | $148K | Direct | Jun 26, 2007 (1d) |
| Oct 30, 2006 | WWW | ↓ Sell | 14,107 | $28.41 | $401K | Direct | Nov 1, 2006 (2d) |
| Aug 22, 2005 | SCSS | ↑ Buy | 2,500 | $20.12 | $50K | Direct | Aug 23, 2005 (1d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
Other WWW insiders
Open-market trades in the last 12 months
About Brenda J Lauderback's insider trades
Brenda J Lauderback is a director at Wolverine World Wide (WWW). Since Aug 22, 2005, Brenda has reported 2 open-market purchases worth $141K and 42 sales worth $9.3M on SEC Form 4. In the last 12 months: 1 sale ($87K).
Their filings also include grants and awards (216 filings), option exercises (40 filings), other transactions (5 filings), shares returned to the company (1 filing). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every WWW insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.