Alex Smith insider trades: Vitamin Shoppe (VSI) stock buys and sales
Trades on the price chart
Daily close, with an arrow on each day they bought or sold
Companies
Where Alex reports to the SEC





Open-market buys and sales
31 trades reported on SEC Form 4, newest first
| Date | Stock | Type | Shares | Price | Value | Holding | Reported |
|---|---|---|---|---|---|---|---|
| May 31, 2018 | VSI | ↑ Buy | 28,459 | $5.22 | $149K | Direct | May 31, 2018 (0d) |
| Dec 23, 2013 | PIR | ↓ Sell10b5-1 | 28,000 | $22.45 | $629K | Direct | Dec 23, 2013 (0d) |
| Nov 25, 2013 | PIR | ↓ Sell10b5-1 | 14,000 | $22.17 | $310K | Direct | Nov 26, 2013 (1d) |
| Nov 14, 2013 | PIR | ↓ Sell10b5-1 | 14,000 | $22.01 | $308K | Direct | Nov 15, 2013 (1d) |
| May 14, 2013 | PIR | ↓ Sell10b5-1 | 150,000 | $25.01 | $3.8M | Direct | May 16, 2013 (2d) |
| May 6, 2013 | PIR | ↓ Sell10b5-1 | 40,000 | $24.04 | $961K | Direct | May 7, 2013 (1d) |
| May 2, 2013 | PIR | ↓ Sell10b5-1 | 90,000 | $22.92 | $2.1M | Direct | May 3, 2013 (1d) |
| Apr 11, 2013 | PIR | ↓ Sell10b5-1 | 70,000 | $23.57 | $1.7M | Direct | Apr 12, 2013 (1d) |
| Apr 1, 2013 | PIR | ↓ Sell10b5-1 | 60,000 | $22.49 | $1.3M | Direct | Apr 2, 2013 (1d) |
| Mar 20, 2013 | PIR | ↓ Sell10b5-1 | 30,000 | $23.02 | $691K | Direct | Mar 20, 2013 (0d) |
| Mar 8, 2013 | PIR | ↓ Sell10b5-1 | 60,000 | $22.10 | $1.3M | Direct | Mar 12, 2013 (4d) |
| Oct 17, 2012 | PIR | ↓ Sell10b5-1 | 206,084 | $20.07 | $4.1M | Direct | Oct 18, 2012 (1d) |
| Oct 5, 2012 | PIR | ↓ Sell10b5-1 | 30,000 | $19.02 | $571K | Direct | Oct 5, 2012 (0d) |
| Oct 1, 2012 | PIR | ↓ Sell10b5-1 | 70,000 | $18.65 | $1.3M | Direct | Oct 2, 2012 (1d) |
| Sep 13, 2012 | PIR | ↓ Sell10b5-1 | 23,916 | $20.07 | $480K | Direct | Sep 14, 2012 (1d) |
| Sep 4, 2012 | PIR | ↓ Sell10b5-1 | 100,000 | $18.73 | $1.9M | Direct | Sep 5, 2012 (1d) |
| Aug 17, 2012 | PIR | ↓ Sell10b5-1 | 20,000 | $18.03 | $361K | Direct | Aug 17, 2012 (0d) |
| Aug 6, 2012 | PIR | ↓ Sell10b5-1 | 50,000 | $16.97 | $849K | Direct | Aug 7, 2012 (1d) |
| May 7, 2010 | PIR | ↑ Buy | 20,000 | $7.26 | $145K | By Trust | May 10, 2010 (3d) |
| Jan 27, 2010 | PIR | ↑ Buy | 10,000 | $5.11 | $51K | By Trust | Jan 28, 2010 (1d) |
| Sep 21, 2009 | PIR | ↑ Buy | 25,000 | $3.11 | $78K | By Trust | Sep 21, 2009 (0d) |
| May 12, 2009 | PZZA | ↑ Buy | 3,500 | $28.40 | $99K | Direct | May 12, 2009 (0d) |
| Feb 26, 2009 | PZZA | ↑ Buy | 9,000 | $21.64 | $195K | Direct | Feb 26, 2009 (0d) |
| Oct 15, 2008 | PIR | ↑ Buy | 50,000 | $1.50 | $75K | By Trust | Oct 15, 2008 (0d) |
| Jul 8, 2008 | PIR | ↑ Buy | 25,000 | $3.54 | $88K | By Trust | Jul 8, 2008 (0d) |
| Oct 4, 2007 | PIR | ↑ Buy | 35,000 | $5.99 | $210K | By Trust | Oct 5, 2007 (1d) |
| Sep 28, 2007 | PIR | ↑ Buy | 40,000 | $4.88 | $195K | By Trust | Oct 2, 2007 (4d) |
| Dec 5, 2006 | TJX | ↓ Sell | 9,600 | $27.54 | $264K | Direct | Dec 5, 2006 (0d) |
| Dec 4, 2006 | TJX | ↓ Sell | 80,400 | $27.60 | $2.2M | Direct | Dec 5, 2006 (1d) |
| Dec 1, 2006 | TJX | ↓ Sell | 50,000 | $27.38 | $1.4M | Direct | Dec 4, 2006 (3d) |
| Sep 8, 2006 | TJX | ↓ Sell | 145,000 | $26.58 | $3.9M | Direct | Sep 8, 2006 (0d) |
Each row is one filing's trades in one stock, summed. Shares and prices are as filed, before any later stock split.
About Alex Smith's insider trades
Alex Smith is a director at Vitamin Shoppe (VSI). Since Sep 8, 2006, Alex has reported 10 open-market purchases worth $1.3M and 21 sales worth $30.3M on SEC Form 4. There have been no open-market trades in the last 12 months.
17 sales (75% of the value sold) were made under a Rule 10b5-1 trading plan, which is set up months in advance and runs on a schedule, so they say little about how the insider sees the stock today.
Their filings also include other transactions (84 filings), grants and awards (26 filings), option exercises (23 filings), shares withheld for taxes (16 filings). These aren't open-market trades and aren't counted above.
How to read insider trades
Officers, directors and owners of more than 10% of a company must report trades in its stock on SEC Form 4, usually within two business days. Purchases with their own money are the stronger signal: insiders sell for many reasons (taxes, diversification, a house), but buy for one. See every VSI insider trade, the latest insider trades across the market, or cluster buys, when several insiders buy the same stock within days.